Wonderstruck (fragrance)

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Wonderstruck perfume.jpg
Fragrance by Taylor Swift
TypeCelebrity Fragrance
ReleasedOctober 21, 2011
LabelElizabeth Arden
TaglineThe beginning of something magical
SuccessorWonderstruck Enchanted

Wonderstruck is a women's fragrance from Elizabeth Arden, Inc. Endorsed by American singer-songwriter Taylor Swift, it took its name from Swift's song "Enchanted" from her third studio album Speak Now (2010), which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

It was released in the US on October 21, 2011.[1] Together with Canadian singer Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2]

Wonderstruck Enchanted[edit]

Wonderstruck Enchanted
Fragrance by Taylor Swift
TypeWomen's fragrance
ReleasedDecember 13, 2011
LabelElizabeth Arden

Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.[3][4]


Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.[5]


  1. ^ a b Want To Smell Wonderstruck Like Taylor Swift? Now You Can!, Hollywood Life, retrieved 30 June 2012
  2. ^ Justin Bieber to receive Fragrance Foundation award, CBSNews.com, retrieved 30 June 2012
  3. ^ "Taylor Swift Announces Second Scent, Wonderstruck Enchanted", People, 29 June 2012, retrieved 30 June 2012
  4. ^ DelliCarpini Jr., Gregory. "Taylor Swift Unveils New Fragrance". Billboard. Retrieved 21 June 2019.
  5. ^ "Wonderstruck Taylor Swift perfume - a fragrance for women 2011". www.fragrantica.com. Retrieved 2015-11-17.

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