MTV Brand New (Italian TV channel)

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MTV Brand New
MTV Brand New.svg
Current MTV Brand New logo
LaunchedSeptember 14, 2003 (relaunch 2018)
ClosedJanuary 10, 2011 (original, Replaced By MTV Rocks)
Owned byMTV Italy (Telecom Italia Media) 51%
MTV Networks Europe (Viacom) 49%
Picture format576i (4:3 SDTV)
Audience share0.00% (2008, [1])
Replaced byMTV Rocks
SKY ItaliaChannel 706

MTV Brand New was an Italian television channel which played mainly Indie music videos with many music-related themed zones and some productions from MTV USA like Beavis and Butt-head, subtitled in Italian. It was broadcast only on SKY Italia channel 706 (available also on Italian IPTV services).

The channel was replaced by MTV Rocks on January 10, 2011.[2]


  1. ^ "Rapporto ANNO 2008". Auditel. Archived from the original on 2009-06-12.
  2. ^

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