Pop (American TV channel)
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|Owned by||ViacomCBS Domestic Media Networks|
|Slogan||Time 2 Pop|
|Broadcast area||Nationwide (available in most areas)|
|Headquarters||Tulsa, Oklahoma (1988–1999), Hollywood, Los Angeles, California, United States (1999–present)|
|DirecTV||Channel 273 (HD/SD)|
|Dish Network||Channel 117 (HD/SD)|
|Available on most US cable systems||Channels vary by cable provider|
|AT&T TV Now||IPTV|
|Hulu with Live TV||IPTV|
Pop, commonly referred to as Pop TV, is an American pay television channel that is owned by ViacomCBS under its domestic networks division. It is a general entertainment channel, focusing primarily on programs pertaining to popular culture.
The network was originally launched in 1981 as a barker channel service providing a display of localized channel and program listings for cable television providers. Later on, the service, branded Prevue Channel or Prevue Guide and later as Prevue, began to broadcast interstitial segments alongside the on-screen guide, which included entertainment, news, and promotions for upcoming programs. After Prevue's parent company, United Video Satellite Group, acquired the entertainment magazine TV Guide in 1998 (UVSG would in turn, be acquired by Gemstar the following year), the service was relaunched as TV Guide Channel (later TV Guide Network), which now featured full-length programs dealing with the entertainment industry, including news magazines and reality shows, along with red carpet coverage from major award shows.
Following the acquisition of TV Guide Network by Lionsgate in 2009, its programming began to shift towards a general entertainment format with reruns of dramas and sitcoms. In 2013, CBS Corporation acquired of a 50% stake in the network, and the network was renamed TVGN. At the same time, as its original purpose grew obsolete because of the integrated program guides offered by digital television platforms, the network began to downplay and phase out its program listings service; as of June 2014, none of the network's carriage contracts require the display of the listings, and they were excluded entirely from its high-definition simulcast. In 2015, the network was rebranded as Pop. In 2019, CBS acquired Lionsgate's 50% stake in the network and merged with Viacom.
Pop is available to 67.348 million households in America as of September 2018.
On September 18, 2014, CBS and Lionsgate announced that TVGN (previously TV Guide Network) would be relaunched as Pop in early 2015, with the rebranding later announced to occur on January 14 of that year. The newly branded channel would shift toward programming about pop culture fandom and would carry 400 hours of original programming following the rebrand, including a reality show starring New Kids on the Block and the Canadian sitcom Schitt's Creek., the first program from Pop TV to receive Primetime Emmy Award nominations, including Outstanding Comedy Series. Pop was made available on AT&T U-verse on March 1, 2016.
On March 12, 2019, CBS acquired Lionsgate's 50% stake in Pop, making Pop a part of CBS Cable Networks. It then became part of ViacomCBS Domestic Media Networks on December 4, 2019, when CBS merged with Viacom. Now under the latter's management, it was merged into Viacom's existing cable unit with corresponding job losses due to redundancies. As Viacom traditionally has their programming produced internally for their cable networks rather than from outside producers, second-season renewals for Flack and Florida Girls, along with a series order for Best Intentions were revoked, with Viacom freeing all three series to be shopped to other venues without penalty.
Current programming seen on Pop includes a mix of original scripted and reality series, acquired and internationally co-produced series and reruns of shows sourced from the CBS Television Distribution library. Previously, the network also aired professional wrestling from Impact Wrestling and the Las Vegas-based Paragon Pro Wrestling. 
- "Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN". awfulannouncing.com. Retrieved July 28, 2019.
- "Pop Network to Debut on Wednesday January 14, 2015". TV by the Numbers. November 17, 2014. Retrieved January 24, 2015.
- "TVGN Rebrands as Pop, Shifts Focus on Fans". Deadline Hollywood. September 18, 2014.
- Brian Steinberg (September 18, 2014). "TV Guide Network to Relaunch In Early 2015 As POP". Variety. Retrieved September 18, 2014.
- "Pop TV President Celebrates 'Schitt's Creek' Emmy Breakthrough: "Holy S***!"". The Hollywood Reporter. Retrieved July 16, 2019.
- Littleton, Cynthia (July 1, 2015). "CBS, AT&T Reach Carriage Deal After All-Night Negotiations". Variety. Retrieved November 19, 2015.
- "CBS Takes Control of Pop TV Cabler, Buys Out Lionsgate's 50% Stake". Variety. March 12, 2019. Retrieved March 12, 2019.
- Otterson, Joe (March 5, 2020). "Three Pop TV Original Series Not Moving Forward as ViacomCBS Shifts Toward Owned IP (EXCLUSIVE)". Variety. Retrieved March 5, 2020.
- "Pop Gets Into Ring With Impact Wrestling To Become New TV Home". Deadline Hollywood. Retrieved 9 April 2016.
- "Paragon Pro Wrestling Leaving Pop TV". 411Mania. Retrieved September 2, 2019.