MTV Music (British and Irish TV channel)

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MTV Music
MTV Music 2017.png
Launched1 February 2011 (2011-02-01)
NetworkMTV (UK & Ireland)
Owned byViacomCBS Networks UK & Australia
Picture format16:9, 576i (SDTV)
Audience share0.03% (May 2017, BARB)
CountryUnited Kingdom and Ireland
Broadcast areaUnited Kingdom and Ireland
ReplacedMTV Shows
Sister channel(s)
Timeshift serviceMTV Music +1
SkyChannel 350
Channel 356 (+1)
Virgin Media (UK)Channel 310
Virgin Media (Ireland)Channel 708
TalkTalk TVChannel 536
BT TVChannel 536
PlusnetChannel 536

MTV Music is a British pay television channel operated by ViacomCBS Networks UK & Australia. The brand was first launched in the UK and Ireland before launching in Australia, New Zealand, Italy, the Netherlands and Poland. Unlike other MTV Music channels, This channel offers subtitles on selected programmes.


Viacom International Media Network announced the introduction of a non-stop music channel in January 2011. As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV addressed this issue by launching a new music channel MTV Music. The channel launched on 1 February 2011 in both the United Kingdom and Ireland.[1] The channel replaced MTV Shows.

On the 1 February 2011, on Sky UK and Sky Ireland, MTV and MTV Shows swapped positions in the EPG where MTV became part of the Entertainment channels and MTV Shows was moved to the Music channels and renamed MTV Music. MTV Shows programming was transferred to MTV, while MTV Music was dedicated to playing music videos, similarly like its sister channels MTV Base, MTV Classic, MTV Hits, MTV OMG, MTV Rocks and MTV Live.

MTV Music began broadcasting in widescreen in the UK & Ireland on 28 March 2012. On 15 February 2016, MTV Music +1 launched in the UK on Sky channel 358, replacing the standard-definition version of MTV Live HD.

Regional channels[edit]


A pan-European version of the channel exists broadcasting 24 hours without advertising, however, the schedule is similar to MTV Music UK. The channel is registered with the broadcasting regulator RRTV in the Czech Republic.[2] This channel is available in Austria, Croatia, Denmark, Finland, Germany, Hungary, Israel, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Portugal, Slovenia, Spain, Sweden, Switzerland and South Africa. Previously, MTV Music UK was made available across Europe.


MTV Music Ireland launched on 15 October, 2013. This broadcasts the UK version with Irish entertainment updates and adverts.[3][4] MTV Music Ireland closed on 31 May, 2019 and was replaced with the UK version.[5]


MTV Music channel launched in Italy on 1 March 2011,[6] replacing MTV Plus.


On 3 December 2013 VIMN launched the channel in Australia replacing MTV Hits.[7]

New Zealand[edit]

On 1 December 2015, MTV Music launched in New Zealand on Sky Television, replacing both MTV Hits & MTV Classic.[8]


MTV Music launched in Poland on 17 October 2017,[9] replacing VIVA Poland after 17 years broadcasting this channel. MTV Music was closed in Poland at 3 March 2020 and replaced by MTV Music 24.


See also[edit]


  1. ^ "MTV to launch new flagship music channel". Beehive City. 19 January 2011. Retrieved 27 April 2013.
  2. ^
  3. ^!story/Home/Media+And+Marketing/Irish+ad+space+to+be+offered+on+Nick+Jr+2%2C+MTV+Music/id/19410615-5218-5239-bf8d-7accb3042549
  4. ^[permanent dead link]
  5. ^
  6. ^ "Le note 7 giorni su 7: nasce Mtv Music" (in Italian). Corriere della Sera. 1 March 2011. Retrieved 27 April 2013.
  7. ^
  8. ^ Sky TV (4 November 2015). "New channel alert! MTV NZ is mixing it up with the world's greatest music from the 90s to today - MTV Music launches 1 December on channel 022". Facebook. Retrieved 22 November 2015.
  9. ^ "Viva Polska zmieni się w MTV Music" (in Polish). Viva Polska. 7 August 2017. Retrieved 7 August 2017.

External links[edit]