Ain't Easy

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"Ain't Easy"
A young man in a white tee shirt and a young woman in a grey sweater lying against a grey backdrop.
Single by Elijah Woods x Jamie Fine
from the EP 8:47
ReleasedJanuary 17, 2018 (2018-01-17)
RecordedFall 2017[1]
GenreElectropop[1]
Length3:08
Label
Songwriter(s)
Producer(s)Ryan Tedder
Elijah Woods x Jamie Fine singles chronology
"Ain't Easy"
(2018) 		"Better Off"
(2018)

"Ain't Easy" is a song recorded by Canadian electropop duo Elijah Woods x Jamie Fine for the first season of the Canadian reality music competition The Launch. The song was written by Ryan Tedder, Zack Skelton, and Camila Cabello, with a new arrangement composed by Woods and Fine, while Tedder produced the track.[2] Following the duo's selection as the winner of the series's second episode, "Ain't Easy" was released to Canadian radio, digital retailers, and music streaming services on January 17, 2018 by Big Machine Records and Universal Music Canada.[2] The song serves as the lead single for the duo's debut EP, 8:47 (2019).

Since its release, "Ain't Easy" has become the most successful single from The Launch, launching at number one on iTunes and being certified Platinum by Music Canada.[3][4]

Recording[edit]

"Ain't Easy" was recorded in the fall of 2017 as part of the competition on The Launch by both the duo of Elijah Woods and Jamie Fine and the soloist Basil Phoenix.[2] The duo created their own arrangement of the song, which was merged with elements of the original for the final recording.[5] Fine performs lead vocals on the track with Woods accompanying on piano.[5] Scott Borchetta described hearing the duo's version of "Ain't Easy" as being "like an out-of-body experience," contributing to the duo's victory.[1]

Commercial performance[edit]

Following the song's release, "Ain't Easy" hit number one on the Canadian iTunes sales chart, displacing co-writer Cabello's "Havana".[6] The song debuted at number 14 on the Canadian Digital Song Sales chart dated January 27, 2018.[7] The following week, "Ain't Easy" debuted at number 40 on the Canadian Hot 100.[8] The song reached its peak position of 38 on the chart dated April 7, 2018.[9] It remains the only single generated by the series to appear on the chart. "Ain't Easy" has reached the top 10 on multiple pop airplay charts, peaking at positions of 1, 6, and 5 on the Canada AC, Canada CHR/Top 40, and Canada Hot AC charts, respectively.[10][11][12]

Charts[edit]

Certifications and sales[edit]

Region Certification Certified units/sales
Canada (Music Canada)[15] 2× Platinum 160,000‡

‡ Sales+streaming figures based on certification alone.

Release history[edit]

Country Date Format Version Label Ref.
North America January 17, 2018
Original
[16]
Canada Radio airplay
[16]
North America April 13, 2018 Music download French version ("Pas Facile")
  • Big Machine
  • Bell Media
 [17]
United States October 9, 2018 Contemporary hit radio Original
[18]

References[edit]

  1. ^ a b c Saxberg, Lynn (January 18, 2018). "Ottawa pop duo wins CTV's The Launch". Ottawa Citizen. Retrieved June 25, 2018.
  2. ^ a b c Cole, Natalie (January 17, 2018). "Star Equation: Elijah Woods x Jamie Fine = Second Artists Chosen on CTV's THE LAUNCH to Release a New, Original Song". PR Newswire. Toronto, ON. Retrieved June 25, 2018.
  3. ^ Dauphin, Chuck (May 22, 2018). "Scott Borchetta on TV Series 'The Launch': 'It's Made Me Sharpen My A&R Skills'". Billboard. Retrieved June 25, 2018.
  4. ^ Yeo, Debra (May 7, 2018). "Casting is now open for Season 2 of CTV's The Launch". Toronto Star. Retrieved June 25, 2018.
  5. ^ a b Bowsher, Allison (January 18, 2018). "Elijah Woods x Jamie Fine Make Getting Launched Look Easy With New Single 'Ain't Easy'". CTV. Archived from the original on June 26, 2018. Retrieved June 25, 2018.
  6. ^ Bowsher, Allison (January 24, 2018). "Camila Cabello Reveals How She Feels About Going No. 1 With 'The Launch'". Much. Retrieved June 25, 2018.
  7. ^ "Canadian Digital Song Sales (The Week Of: January 27, 2018)". Billboard. Retrieved June 25, 2018.
  8. ^ "Canadian Hot 100 (The Week Of: February 3, 2018)". Billboard. Retrieved June 25, 2018.
  9. ^ a b "Elijah Woods x Jamie Fine Chart History (Canadian Hot 100)". Billboard. Retrieved June 25, 2018.
  10. ^ a b "Elijah Woods x Jamie Fine Chart History (Canada AC)". Billboard. Retrieved July 16, 2018.
  11. ^ a b "Elijah Woods x Jamie Fine Chart History (Canada CHR/Top 40)". Billboard. Retrieved June 25, 2018.
  12. ^ a b "Elijah Woods x Jamie Fine Chart History (Canada Hot AC)". Billboard. Retrieved June 25, 2018.
  13. ^ "Canadian Hot 100 – Year-End 2018". Billboard. Retrieved December 4, 2018.
  14. ^ a b "Nielsen BDS 2018 Top 10 Airplay Songs". FYI Music News. December 21, 2018. Retrieved January 10, 2018.
  15. ^ "Canadian single certifications – Elijah Woods x Jamie Fine – Ain't Easy". Music Canada. Retrieved December 17, 2019.
  16. ^ a b Kennedy, John R. (January 17, 2018). "Elijah Woods x Jamie Fine Release 'Ain't Easy' On 'The Launch'". iHeartRadio. Retrieved June 25, 2018.
  17. ^ "Pas Facile (Ain't Easy) (THE LAUNCH) by Elijah Woods x Jamie Fine on Amazon Music". Amazon Music. Retrieved June 25, 2018.
  18. ^ "Top 40/M Future Releases - Mainstream Hit Songs Being Released and Their Release Dates". All Access. October 3, 2018. Archived from the original on October 3, 2018. Retrieved October 3, 2018.
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