Up&Up

"Up&Up"
no
Single by Coldplay
from the album A Head Full of Dreams
Released22 April 2016
Recorded2014–2015
Length
  • 6:45 (album version)
  • 3:58 (single version)
  • 4:10 (music video)
Label
Songwriter(s)
Producer(s)
Coldplay singles chronology
"Hymn for the Weekend"
(2016) 		"Up&Up"
(2016) 		"A Head Full of Dreams"
(2016)
Music video
"Up&Up" on YouTube

"Up&Up" is a song by British rock band Coldplay from their seventh studio album, A Head Full of Dreams (2015). It was released as the third single of the record on 22 April 2016 by Parlophone.[1][2] Background vocals in the song are provided by Beyoncé, Annabelle Wallis and Merry Clayton. A music video for the track, directed by Vania Heymann and Gal Muggia, was released on 16 May 2016.[3]

Background

[edit]

The song contains a chorus choir, which featured nearly all the artists who have collaborated with the group, including Brian Eno, the children and guests of the four musicians,[citation needed] and Beyoncé. Guitarist and singer Noel Gallagher also contributed a guitar solo,[4] which was omitted in the radio edit.

Music video

[edit]
The music video makes extensive use of impossible imagery, including dolphins swimming in a sea situated underneath an inverted landmass

The band had released teasers on their social media accounts leading up to the video release.[5] The music video directed by Vania Heymann and Gal Muggia was released on 16 May 2016. The video has been described on the band's website as a "poignant, surrealist montage which alludes to contemporary issues."[6] The video itself consists of over-layered visuals, and has the band playing the song in various landscapes and locations. One of the locations used is the Croatian mountain range of Biokovo, upon which Chris Martin appears to be seated.[7] Heyman and Mugglia have been credited for their creative use of stock footage throughout the video.[8]

Scenes and visual effects for the video were created by GloriaFX, a Ukraine-based visual effects company, headed by Anatolii Kuzmytskyi in Ukraine and by Max Colt in the US. Martin called it "one of the best videos ever made".[9] Scenes include "a volcano that pops out popcorn, a baby that flies on the wing of a plane, and skydivers who jump into a bowl of pasta".[4] Some scenes were cut from the video to make it shorter, including a man with a volcano in place of his head.[citation needed]

The band's lead singer, Chris Martin feels that this was one of best videos to be made. He says ''The video is — I'm going to drop the mic here and say — I think it's one of the best videos people have made. Even if you take the music away. That's my point".

Billboard's Chris Payne described the music video as "appropriately epic" with "a heady, shoot-for-the-stars type of statement".[10] Carl Williott of Idolator, who was reserved towards the song itself, felt that its video "elevates it thanks to some artfully trippy visuals".[11] MTV UK called it "weird and wonderful in every respect" and "magical yet poignant".[12]

Accolades

[edit]
Awards and nominations for "Up&Up"
Year Ceremony Category Result Ref.
2016 Camerimage Film Festival Best Music Video Nominated [13]
Best Cinematography in a Music Video Nominated
Ciclope Festival[a] Music Video – Direction Nominated [15]
Music Video – Visual Effects Gold [16]
London International Awards[b] Music Video – Grand LIA Won [18]
Music Video – Best Music Video Gold
Music Video – Best Direction Gold
Los 40 Music Awards International Video of the Year Won [19]
MTV Europe Music Awards Best Video Nominated [20]
MTV Video Music Awards Best Direction Nominated [21]
Best Visual Effects Won
MTV Video Music Awards Japan Best Group Video – International Nominated [22]
Best Rock Video Nominated [23]
NRJ Music Awards Video of the Year Nominated [24]
Q Awards Best Video Nominated [25]
Telehit Awards Video of the Year Won [26]
UK Music Video Awards Best Rock/Indie Video Won [27]
Best Visual Effects in a Video Nominated [28]
2017 AICP Awards Music Video Won [29]
ANDY Awards Video/Cinema – Direction Bronze [30]
Video/Cinema – Special Effects Silver [31]
Berlin Music Video Awards Best Visual Effects Won [32]
Cannes Lions Festival of Creativity Excellence in Music Video Silver [31]
Visual Effects Silver
D&AD Awards Music Video – General Field (Wood Pencil) Won [33]
Music Video – Special Effects (Graphite Pencil) Won [34]
Grammy Awards Best Music Video Nominated [35]
MTV Italian Music Awards Best Music Video Nominated [36]
The One Show Branded Entertainment: Music Videos Silver [37]
Moving Image Craft: Visual Effects Gold
Webby Awards Video – Music Video Won [38]
Žebřík Music Awards Best Foreign Video 2nd place [39]

Live performances

[edit]

After giving fans a live performance preview of the album on 21 November 2015 in Los Angeles, Martin said: "This is kind of the song we've been waiting to write for 15 years."[40] The band performed the song at the Super Bowl 50 halftime show held on 7 February 2016 in Santa Clara, California. They were joined by Bruno Mars and Beyoncé while singing the last verses.[11][41] During the performance at Glastonbury Festival on 26 June 2016, the band were joined on stage by Chris Martin's children, Apple and Moses, who helped with the backing vocals.[42]

The song was used to close the A Head Full of Dreams Tour. The live performance on 15 November 2017 in La Plata, Buenos Aires with an extended outro is included in Live in Buenos Aires. Live recordings of the song have been released with the Butterfly Package as well as the Japanese exclusive live album ‘Love in Tokyo’ released in 2018.

Track listing

[edit]
Digital download
No.TitleLength
1."Up&Up"6:45
Digital download (Radio Edit)[43]
No.TitleLength
1."Up&Up" (Radio Edit)3:58
Digital download (Freedo Remix)[44]
No.TitleLength
1."Up&Up" (Freedo Remix)3:30

Credits and personnel

[edit]

Credits are adapted from A Head Full of Dreams liner notes.[45]

Coldplay

Additional musicians

Charts

[edit]

Certifications

[edit]
Certifications for "Up&Up"
Region Certification Certified units/sales
Australia (ARIA)[78] Platinum 70,000‡
Italy (FIMI)[79] 2× Platinum 100,000‡
New Zealand (RMNZ)[80] Gold 15,000‡
Poland (ZPAV)[81] Gold 25,000‡
Spain (PROMUSICAE)[82] Gold 30,000‡
United Kingdom (BPI)[83] Gold 400,000‡

‡ Sales+streaming figures based on certification alone.

Release history

[edit]
Region Date Format Version Label Ref.
Worldwide 4 December 2015 Digital download Radio Edit Parlophone [43]
United Kingdom 22 April 2016 Contemporary hit radio Original [2]
Italy 20 May 2016 Warner [84]
Various 16 September 2016 Digital download Freedo Remix Parlophone [44]

Notes

[edit]
  1. ^ The Ciclope Festival was established in 2010 to honour excellence in advertising based on a peer-voted selection process.[14]
  2. ^ The London International Awards was established in 1986 to honour excellence in advertising based on a peer-voted selection process.[17]

References

[edit]
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  4. ^ a b Arad, Dafna (17 May 2016), "Directed by two Israelis, Coldplay's new music video gets 3 million views in one day", Haaretz.com, archived from the original on 22 October 2023, retrieved 20 February 2025
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  11. ^ a b Williot, Carl (16 May 2016). "Coldplay's "Up&Up" Video Elevates The Song: Watch". Idolator. Archived from the original on 11 July 2023. Retrieved 1 June 2016.
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  84. ^ Release date in Italian to contemporary hit radio:
[edit]
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