Osian art fund

Osian's Connoisseurs of Art was founded by Neville Tuli in the year 2000[1].

Auction House[edit]

Osian's Connoisseurs of Art began to hold regular fine art auctions since 2000. Osian's has held over 40 Auctions during the past two decades.The organization widened the scope of India's contemporary arts' secondary market.[2] Osian's auctions gave a market to artists such as Nikhil Biswas, Chittaprosad, Rameshwar Broota, H A Gade, Bijon Choudhury, Biren De, Chittrovanu Mazumdar, K C S Paniker, J Sultan Ali, Shanti Dave, Rabin Mondal, and Prokash Karmakar among many other artists.[3]

In 2002, a sensational new market and awareness for the popular arts, especially film memorabilia was created when it was placed on the same platform as Indian contemporary arts with the auction – A Historical Mela: The ABC of India.[4]

In 2013, Osian's organized an auction of sports memorabilia, of Indian cricket memorabilia in Mumbai, which successfully sold 73 out of 100 lots for rupees 36 lakhs.[5][6]

It also began an "International quality Auctions and Art Advisory Services" for the authentication, certification and valuation for Indian Contemporary Art along with an Art Index.[7]

Archival Exhibitions[edit]

In August 2002, Osian's organized an exhibited-auction titled 'A Historical Epic: India in the Making will document the freedom struggle from 1757 to 1950 - Surrender to Revolt, Swaraj to Responsibility' that consisted of Rare Books, Photographs, Popular Calendar Art, Oleographs, Engravings, Show Cards of Indian Cinema Etchings and Lithographs, Song-Synopsis Booklets, Vintage Posters, Lobby Cards, Indian modern and contemporary art. Neville Tuli described this exhibition as an "ongoing process of restructuring the manner by which the fine arts and its aesthetics, history and finance mesh to build a new and sustainable infrastructure for placing the arts in the developmental framework of India."[8] The exhibition uniquely presented the film posters on an equal platform as fine arts - ascribing value to an otherwise torn, defaced or forgotten film poster.[9]

In 2014, he organized an exhibition and auction of artworks of Indian & Asian arts, antiquities, books, prints, photographs and film memorabilia, which had been inspired by animals.[10][11]

Osian's Cinemaya[edit]

Cinemaya - a New Delhi based film magazine founded by Aruna Vasudev in 1988 dedicated to Asian cinema was purchased by Osian's Connoisseurs of Art in 2004 and was retitled as Osian's Cinemaya. Vasudev continued to edit the magazine after the purchase.[12]Cinemaya was the world's first journal exclusively dedicated to Asian Cinema to broaden its cinema-infrastructure base and to complement its vast cinema archives.[13]

Osian's Cinefan[edit]

The Cinemaya deal also included the Cinefan festival - renamed Osian's Cinefan, which was in its 5th year at the time; similar to the arrangement at the magazine, Vasudev continued as the festival director.[14][15][16][17]

Art Fund[edit]

Osian's art fund was India's first arts based fund. It was established in 2007 in Mumbai by Neville Tuli, an Indian who had reportedly spent eight years gambling in the UK (mostly on horses at Ladbrokes)and had returned to India in the early 2000s. The fund consisted of numerous schemes, which allowed people to invest a minimum of Rs 10 lakh and in multiples of Rs 5 lakh thereafter, promising annual returns of 10 percent. The fund in turn invested in art by Indian painters. The fund was not registered with SEBI and was ordered to be closed by SEBI in 2010.[18][19]

The fund invested funds in art, including paintings, and had a functioning art auction house. As per Forbes and Moneylife India, Tuli built up a clientele in the nascent art scene in India, by attending socialite parties and get togethers, portraying himself to be an expert on art, writing books and subsequently floating an art fund that would invest in art. Investments in this art fund were sold through a tie up with the Indian division of ABN Amro, a Dutch bank.[19] A high entry load was charged to all investors, and this was used for a while to pay them back. Subsequently, the fund ran out of money and after complaints were lodged by customers, it was investigated by the enforcement directorate in India.[20]

Osian's most popular fund offered was the "Osian’s Art Fund – Scheme Contemporary 1", a three-year scheme which matured in July 2009 and had 656 unit holders. Returns of up to 40 percent were promised to investors.[21] The company in turn purchased art by Indian artists including MF Husain and FN Souza, but was only able to sell them at a loss, thus leaving its investors with their initial investments eroded.[18]

As per an investigation co0nducted by SEBI, the scheme had thus collected 102.4 crore rupees. A fund management fee of 3% was charged for purchasing units of Rs. 100 each, with an agreement to share the profits of sales with customers on a 30:70 basis and a promised hurdle rate of 15 percent.[22]

Closure[edit]

Following complaints of non payment, the SAT (Securities Appellate Tribunal) ordered an investigation into the schemes floated by Osian. After hearing the case for over five years, it finally decided in April 2013 that the schemes floated by Osian were illegal 'Collective Investment Schemes', all carried out under the umbrella of "Osian's Connoisseurs", a sponsor and asset management company for Osian Art Fund. Thus they came under the gambit of SEBI and needed to be both registered as well as needed to comply with SEBI guidelines.[23]

Connosiers of Art pvt. ltd., the holding company of Osian's art fund was finally ordered to be closed in 2013 by the Securities and exchange board of India. Most of its customers did not receive their principal back. Its outstandings were to the tune of Rs. 40 crores in 2014.[24] No charges were levied against the founder Tuli who continues to operate Osian from New Delhi under a revised banner. In 2014, Tuli appealed to a tribunal to allow Osian to continue, while he tried to pay back at least some of its customers. In April 2017, the art fund was formally closed down, though Osian continues to work in other fields including wildlife.[25]

Meanwhile, Abraaj Capital, a Dubai-based investment company filed a suit in London's commercial court against Osian to recover the $23.7 million it gave Bregawn Jersey, one of Tuli's many offshore companies, to seed an international venture called the India Asia Arab Art Fund. Osian's most ambitious project, Osianama, an art conservatory and pop culture museum, is yet to rise from the land in Central Mumbai where the famed Minerva theatre once stood.[18][26]

As per Forbes, the list of people who invested in Osian's art funds including the "Connoisseurs of Art" fund includes Sanjeev Khandelwal (Khandelwal Laboratories), industrialist Gautam Thapar, Pramit Jhaveri (Citibank), Sheshasayee Properties (Kumar Mangalam Birla), Priya Paul (Apeejay Surendra Group), HCL Corporation Ltd., Roshni Nadar, Ashok Alexander (Gates Foundation), celebrity cook Tarla Dalal, Jaithirth (Jerry) Rao (the founder of MphasiS), Kamal Morarka (Gannon Dunkerly) and Sangita Kathiwada.[18]

Durand Cup[edit]

Osian became the title sponsor for Durand Cup in 2007 and signed a 5 year contract[27] to co-host the cup and revive the interest in the game[28][29]

References[edit]

  1. ^ "THE GREAT INDIAN ART ATTACK". The Economic Times.
  2. ^ "THE GREAT INDIAN ART ATTACK". The Economic Times.
  3. ^ Nag, Ashoke. "Osian's puts its money where Indian art is". The Economic Times.
  4. ^ "The Hindu: Low kitsch, high price". www.hindu.com. Archived from the original on 23 March 2004. Retrieved 6 June 2022.
  5. ^ Indian cricket opens a new leaf. Cricbuzz. Retrieved on 20 June 2014.
  6. ^ "Unique 1985 Cricket World Championship bat fetches Rs 4,50,000". Mid-day. 2013-09-17. Retrieved 2024-05-31.
  7. ^ New Delhi News : Much more than just good cinema on offer. The Hindu (2 July 2005). Retrieved on 20 June 2014.
  8. ^ "STILLS IN TIME". First City Magazine.
  9. ^ Sinha, Gayatri. "No boom time for arts yet". The Hindu.
  10. ^ A RARE DATE WITH ANIMALS - The Pioneer. Tuesday, 18 November 2014 | Pioneer
  11. ^ An auction with animals as theme - Business Standard.Press Trust of India | Mumbai 17 November 2014
  12. ^ Handique, Maitreyee. "Auction House Buys Cinemaya". Business Standard.
  13. ^ Cinefan is now Osian?s Cinefan. Hindustan Times (17 July 2004). Retrieved on 20 June 2014.
  14. ^ Cite error: The named reference :32 was invoked but never defined (see the help page).
  15. ^ Media, political system shouldn't draw lines on creative freedom: Neville Tuli | Latest News & Updates at Daily News & Analysis. Dnaindia.com (7 January 2013). Retrieved on 20 June 2014.
  16. ^ Bhattacharya, Ananya (29 July 2012) Osian's Cinefan Film Fest opens to a star-studded reception! zeenews.india.com
  17. ^ http://media.wix.com/ugd/5d03fd_2f8cd5ea1dc96adcd9039f0a9759a551.pdf [bare URL PDF]
  18. ^ a b c d Narayanan, Dinesh; Flock, Elizabeth; Nath, Shloka (29 January 2010). "Osian's Art Fund: The Broken Paddle". Forbes. Retrieved 1 November 2016.
  19. ^ a b "Osian's resurfaces, but creditors remain unpaid". Moneylife India. 5 December 2011. Retrieved 26 October 2017.
  20. ^ "Osian's Art Fund approaches Tribunal against Sebi order". Economic Times. PTI. 29 April 2013. Retrieved 26 October 2017.
  21. ^ Thomas, Prince mathews (14 April 2006). "Osian set to launch world's first art fund". Hindu Businessline. Retrieved 26 October 2017.
  22. ^ Mampatta, S (16 April 2013). "Sebi orders Asian to wind up". Business Standard. Retrieved 26 October 2017.
  23. ^ "Campaign against Osian". Economic Times. Retrieved 26 October 2017.
  24. ^ "Sebi asks Osian to close art fund, return investors' money". Economic Times. 16 April 2013. Retrieved 26 October 2017.
  25. ^ Mampatta, Sachin (16 April 2013). "Sebi orders Osian's Art Fund to wind up". Hindu Businessline. Retrieved 26 October 2017.
  26. ^ "SAT allows investor to be part of Osian art fund case". Economic Times. 18 June 2014. Retrieved 26 October 2017.
  27. ^ "Durand Cup gets boost from art house | Football News". NDTVSports.com. Retrieved 2024-05-13.
  28. ^ "Osian's joins hands with Durand". The Economic Times. 2007-10-20. ISSN 0013-0389. Retrieved 2024-05-31.
  29. ^ "Osian comes to the rescue of Durand Cup". Business Standard.
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