Watch the Stove
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| Watch the Stove | |
|---|---|
 | |
| EP by Helper | |
| Released | April 1, 2016 |
| Genre | Hip hop |
| Length | 13:37 |
Watch the Stove (stylized in all caps) is the debut EP album by food brand Hamburger Helper under the alias Helper. It was released on April 1, 2016 through SoundCloud.[1]
Background and release[edit]
The idea of a Hamburger Helper album came from a tweet in 2014, where the brand jokingly stated the mascot would release a mixtape. It became the brand's most-favorited tweet.[2]
The EP was released as an April Fools joke by General Mills in collaboration with marketing agency Ketchum Inc.[3] The title references the Jay-Z and Kanye West album Watch the Throne. It subsequently went viral on Twitter.[4] Within a week, the album had 5 million streams on SoundCloud.[5]
Production[edit]
The EP was produced by a team at the McNally Smith College of Music and local Minneapolis artists.[6] Two music videos were shot.[7] Songs were required to be family-appropriate and contain no swear words.[8]
Track listing[edit]
| No. | Title | Producer(s) | Length |
|---|---|---|---|
| 1. | "Feed the Streets" | DEQUEXATRON X000 Bobby Raps and DJ Tiiiiiiiiiip | 2:10 |
| 2. | "Hamburger Helper" | Retro Spectro | 4:04 |
| 3. | "Crazy" | Illwin and Realistic Productions | 2:53 |
| 4. | "Food for Your Soul" | GenReal | 2:17 |
| 5. | "In Love with the Glove" | @itsdandy | 2:13 |
| Total length: | 13:37 | ||
See also[edit]
References[edit]
- ^ a b "WATCH THE STOVE". SoundCloud. Retrieved 7 December 2021.
- ^ McIntyre, Hugh (21 April 2016). "The Hamburger Helper Mixtape: The Story Behind A Surprise Hit". Forbes. Retrieved 7 December 2021.
- ^ Herren, Parker (24 November 2021). "An ode to Hamburger Helper". Ad Age. Retrieved 7 December 2021.
- ^ Collins, Ben (1 April 2016). "Meet the College Kids Behind 'Watch the Stove,' the Year's Hottest Hamburger Mixtape". The Daily Beast. Retrieved 7 December 2021.
- ^ Madden, Sidney (12 December 2016). "20 of Hip-Hop's Funniest Moments in 2016 - XXL". XXL Mag. Retrieved 7 December 2021.
- ^ Boller, Jau (1 April 2016). "Hamburger Helper drops Watch the Stove mixtape featuring Bobby Raps, DJ Tiiiiiiiiiip". City Pages. Archived from the original on 4 April 2016.
- ^ Greenwald, Morgan (1 April 2016). "Hamburger Helper Enters the Rap Scene With (Shockingly Great) 'Watch the Stove' Mixtape". Billboard. Retrieved 7 December 2021.
- ^ Roy, Jessica (2016-04-02). "The unbelievably true story behind the April Fools' Day Hamburger Helper mixtape". Los Angeles Times. Retrieved 2021-12-07.