Vivi (magazine)

From Wikipedia the free encyclopedia

Circulation234,370 (2011)
First issueMay 1983
CountryJapan, Taiwan, China, Hong Kong
Based inTokyo
LanguageJapanese, simplified Chinese, traditional Chinese
WebsiteNET ViVi

ViVi (ヴィヴィ) is a Japanese fashion magazine published by Kodansha. It is one of Asia's top fashion magazines and is published in Japan, China, Taiwan, Hong Kong, and Thailand.

History and profile[edit]

Vivi was first published in May 1983.[1][2] The target age group are teens and young women 17–27 years old. The main demographic of readers are college students and young office ladies.

The magazine's 'cover queen' is Namie Amuro, who has been featured on the cover the most number of times. Other artists frequently featured on the cover include Ayumi Hamasaki and Kumi Koda.

In Taiwan Vivi is published in Chinese language.[3]

The circulation of Vivi was 286,039 copies in 2010 and 234,370 copies in 2011.[4]

ViVi models[edit]

These models are regularly employed by ViVi magazine.[5]




  1. ^ "Vivi Magazine". Virtual Japan. Retrieved November 14, 2014.
  2. ^ Stephanie Assmann (October 20, 2003). "Japanese Women's Magazines". EJCJS. Retrieved November 14, 2014.
  3. ^ Katherine Frith; Ping Shaw; Hong Cheng (March 2005). "The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising" (PDF). Journal of Communication: 6. doi:10.1111/j.1460-2466.2005.tb02658.x. Retrieved September 21, 2016.
  4. ^ "An overview of Japan's publishing & advertising market / Where Nikkei BP stands" (PDF). Nikkei Business Publications. 2012. Archived from the original (PDF) on January 22, 2017. Retrieved October 30, 2016.
  5. ^ "ViVi Models" (in Japanese). Kodansha Ltd. Retrieved September 24, 2018.
  6. ^ 大石参月「ViVi」卒業を発表 6年間の活動を振り返る [Mitsuki Oishi announced that she graduated from ViVi]. modelpress (in Japanese). May 24, 2015. Archived from the original on October 3, 2015. Retrieved September 13, 2015.
  7. ^ 木下優樹菜、7年半の歴史に幕<シフクユキナ>. modelpress (in Japanese). December 23, 2017. Retrieved September 24, 2018.
  8. ^ マギー「ViVi」卒業を発表 6年間の専属モデルに幕 [Maggy announces graduation from ViVi]. modelpress (in Japanese). October 24, 2016. Retrieved September 24, 2018.
  9. ^ 宮城舞「ViVi」卒業を発表「私、ここにいていいのかな?」苦しみ悩んだ4年間を赤裸々告白 [Mai Miyagi announces graduation from ViVi "Is it okay for me to be here?" A candid confession of four years of pain and worry]. modelpress (in Japanese). January 22, 2017. Retrieved September 24, 2018.

External links[edit]