The War (album)

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The War
Korean version digital cover artwork
Studio album by
Exo
ReleasedJuly 18, 2017 (2017-07-18)
Recorded2017
StudioSM Studios (Seoul)
Genre
Length31:35
41:53 (The Power of Music - repackage)
Language
LabelSM
Producer
Exo chronology
For Life
(2016) 		The War
(2017) 		EXO PLANET #3-The EXO'rDIUM[dot]
(2017)
Singles from The War
  1. "Ko Ko Bop"
    Released: July 18, 2017
Repackage album cover
Singles from The Power of Music
  1. "Power"
    Released: September 5, 2017

The War (stylized in all caps) is the fourth studio album by South Korean boy band Exo. It was released on July 18, 2017, by SM Entertainment under Genie Music's distribution. The album includes a total of nine tracks including the lead single "Ko Ko Bop". The War received the highest number of pre-orders at the time for a K-pop album, with more than 800,000 physical copies.[1] 24 days after being released, it became Exo's first album to have sold over 1 million copies with a single release.[2] The War became Exo's fifth consecutive album win Album of the Year and the MAMA Awards.

The album was re-released under the title The War: The Power of Music on September 5, 2017.[3] This was the first Exo release not to feature member Lay, who began an indefinite hiatus shortly before the music video for "Ko Ko Bop" was filmed,[4] and the last album to be separately released in both Korean and Chinese language.

Background and release[edit]

On June 15, 2017, it was confirmed by SM Entertainment that Exo would release a new album sometime in mid-July.[5][6] On June 23, SM Entertainment announced that member Lay would be unable to participate in the production and promotion of the album.[7][8]

On July 8, Exo's official Twitter account was made public, through which SM Entertainment revealed the first teaser video for the album. Also on July 8, Exo's official Instagram account opened by posting the three versions of Exo's new album logo. On July 10, the album's title was announced to be The War.[9] From July 9 to 16, the album's track list was revealed one by one through a series of teaser videos each featuring one member. The album and its lead single's music video were released on July 18.

SM started releasing teasers of the repackaged edition of the album with the message "The Power of Music". The first teaser, titled "#Total_Eclipse", which was the first seen during the teaser trailers of the group's debut, and their first song "What Is Love", was released on August 21, 2017, at the same time as when the Solar eclipse of August 21, 2017 happened.[10][11] The second teaser was released on 28 August, titled "#Parallel_Universe".[12][13][14]

The third teaser titled "Power #RF_05" was released on August 30.[15] On the same day, the title of the re-packaged album was revealed to be The War: The Power of Music and that it would be released on September 5, 2017, with 12 tracks including the lead single "Power".[16][17] SM started releasing teaser images of each member from August 30.[18][19] On August 31, it was revealed that the album would include new three songs "Power", "Sweet Lies", and "Boomerang", along with the original nine songs of The War.[20] On September 4, a poster of the repackaged album and "Power" music video teaser were released.[21][22] The repackaged album and its three new tracks were released on September 5.[3]

Promotion[edit]

On July 18, Exo held a press conference in the morning where they expressed their gratefulness for achieving more than 800,000 pre-orders. Chanyeol commented, "I think it's an honor to be making new records throughout our lives. I want to say thank you."[23] The group also held a live broadcast titled "Ko Ko Bop on One Night Summer" where they talked about the album and the music video shooting.[24]

Exo started performing "Ko Ko Bop" and "The Eve" on South Korean music shows on July 20 and ended their promotions on August 13.[25] Exo also performed their new songs in Hong Kong during the SM Town Live World Tour VI on August 5 and during the Music Bank World Tour in Jakarta on September 2.

On September 6, Exo held a mini fan meeting where they performed "Power" for the first time. The group started promoting the repackaged edition The War: The Power of Music by performing "Power" on South Korean music shows on September 7.[20] On September 15, Exo also performed "Ko Ko Bop", "The Eve" and "Power" during Lotte Duty Free Family Festival in Seoul.

Singles[edit]

The lead single "Ko Ko Bop" debuted at number one on the Melon Realtime Chart, making them the first K-pop group to enter the chart at the top after chart changes were implemented on February 27, 2017. The other album tracks debuted in the top nine.[26] It was reported that multiple servers crashed, due to the number of fans streaming at the same time.[27] "Ko Ko Bop" additionally topped 155 iTunes charts worldwide, including K-pop charts and general pop charts, as well as all-genre single charts.[28][29]

"Ko Ko Bop" topped Gaon Digital Chart for four non-consecutive weeks. Exo also became the first male group to chart at number one on Gaon for four weeks.[30] The song also ranked number one on the Gaon Monthly Chart for August, making Exo the first group in 2017 and the fifth boy group since 2012 to top the chart. On September 14, Exo's song "Power" recorded the highest score of all time on M Countdown with 11,000 points, making Exo one of two artists to achieve a perfect score after the system changes were implemented in June 2015. The win also marks their 100th win on music shows.[31]

Commercial performance[edit]

The War[edit]

Prior to its release, The War received a record-breaking pre-order by retail outlets of 807,235 physical copies, making it the K-pop album with the highest number of pre-orders at that time.[1][32] Within one week of its release, the album sold over 600,000 physical copies and became the best-selling album in one week on the South Korean album sales chart Hanteo, surpassing the record of 522,300 copies held by Ex'Act, Exo's previous album.[33] The War topped the Billboard World Album Chart for two consecutive weeks, and the South Korean Gaon Album Chart for three consecutive weeks.[34]

The War reached number one on iTunes in 51 countries in total, including in Canada, Hong Kong, Japan, Russia, Romania, Philippines, Taiwan, Ireland, Poland, Mexico, and more; 43 countries at the same time.[35] Apple Music selected The War as "The Best of the Week".[36] According to Osen, Exo recorded album sales of approximately 1,012,021 copies in the span of 24 days, making The War the second fastest album in Gaon Chart history to achieve this milestone. It became the first album by Exo to have surpassed sales of 1,000,000 copies with a single album.[37][38]

The War: The Power of Music[edit]

The War: The Power of Music topped the South Korean Gaon Album Chart for two consecutive weeks.[39][40] Additionally, the Korean and Chinese versions of the album debuted at number one and two respectively on the YinYueTai China Weekly Albums Chart.[41][42]

The album reached number one on iTunes in 41 countries in total, including in Spain, Japan, Indonesia, Russia, Hong Kong, Finland, Denmark, Poland, Mexico, and Malaysia. The album also made it to the Top 10 on the iTunes charts in 67 countries, including in the US, Canada, Australia, Britain, France, and Germany.[43] Additionally, the album topped Xiami Music's K-Pop chart.[44]

Accolades[edit]

Awards and nominations for The War
Award Year Category Result Ref.
Mnet Asian Music Awards 2017 Qoo10 Album of the Year Won [45]
Melon Music Awards 2017 Album of the Year Nominated [46]
Golden Disc Awards 2018 Album Bonsang Won [47]
Album Daesang Nominated
Listicles
Publication List Rank Ref.
Affinity Magazine Top 10 Best K-pop Albums of 2017 3 [48]
Billboard The 20 Best K-pop Albums of 2017 11 [49]
Interpark Best Albums of 2017 1 [50]
SBS PopAsia 2017 Best Albums 4 [51]

Track listing[edit]

The War – Korean version
No.TitleLyricsMusicArrangementLength
1."The Eve (前夜)" (전야; Jeon-ya)
  • Hwang Yoo-bin
  • Rice N' Peas
2:56
2."Ko Ko Bop"
3:10
3."What U Do?"
3:51
4."Forever"
3:51
5."Diamond" (다이아몬드; Daiamondeu)
3:31
6."Touch It" (너의 손짓; Neoui Sonjit; lit. Your Signs)
3:30
7."Chill" (소름; Soreum; lit. Creeps)
  • Droyd
  • Julien Maurice Moore
  • G.Soul
  • Jeremy "Tay" Jasper
  • Otha "Vakseen" Davis III
  • MZMC
  • Droyd
3:08
8."Walk on Memories" (기억을 걷는 밤; Gieokeul Geotneun Bam; lit. A Night of Walking Memories)
  • Justin Reinstein (Mussashi)
  • Wassily Gradovsky
  • Wassily Gradovsky
3:52
9."Going Crazy" (내가 미쳐; Naega Michyeo)
3:46
Total length:31:35
The War – Chinese version
No.TitleLyricsMusicArrangementLength
1."The Eve" (破风)
  • Rice N' Peas
2:56
2."Ko Ko Bop" (叩叩趴)
3:10
3."What U Do?" (可爱·可恶)
3:51
4."Forever" (我加你等于永远)
3:51
5."Diamond" (C乐章)
  • Lu Yi Qiu
3:31
6."Touch It" (指语)
  • Li Yi Xuan
3:30
7."Chill" (寒噤)
  • Yang Yo-jung
  • Droyd
  • Julien Maurice Moore
  • G.Soul
  • Jeremy "Tay" Jasper
  • Otha "Vakseen" Davis III
  • MZMC
  • Droyd
3:08
8."Walk on Memories" (梦回暮夜)
  • Justin Reinstein (Mussashi)
  • Wassily Gradovsky
  • Wassily Gradovsky
3:52
9."Going Crazy" (疯语者)
  • Lu Yi Qiu
3:46
Total length:31:35
The War: The Power of Music – Korean version
No.TitleLyricsMusicArrangementLength
1."The Eve (前夜)" (전야; Jeon-ya)
  • Hwang Yoo-bin
  • Rice N' Peas
2:56
2."Power"
3:42
3."Sweet Lies"
3:36
4."Ko Ko Bop"
3:10
5."What U Do?"
3:51
6."Forever"
3:51
7."Boomerang" (부메랑; Bumerang)
3:00
8."Diamond" (다이아몬드; Daiamondeu)
3:31
9."Touch It" (너의 손짓; Neoui Sonjit; lit. Your Signs)
3:30
10."Chill" (소름; Soreum; lit. Creeps)
  • Droyd
  • Julien Maurice Moore
  • G.Soul
  • Jeremy "Tay" Jasper
  • Otha "Vakseen" Davis III
  • MZMC
  • Droyd
3:08
11."Walk on Memories" (기억을 걷는 밤; Gieokeul Geotneun Bam; lit. A Night of Walking Memories)
  • Justin Reinstein (Mussashi)
  • Wassily Gradovsky
  • Wassily Gradovsky
3:52
12."Going Crazy" (내가 미쳐; Naega Michyeo)
3:46
Total length:41:53
The War: The Power of Music – Chinese version
No.TitleLyricsMusicArrangementLength
1."The Eve" (破风)
  • Rice N' Peas
2:56
2."Power" (超音力)
3:42
3."Sweet Lies" (甜蜜謊言)
3:36
4."Ko Ko Bop" (叩叩趴)
3:10
5."What U Do?" (可爱·可恶)
3:51
6."Forever" (我加你等于永远)
3:51
7."Boomerang" (愛迴旋)
3:00
8."Diamond" (C乐章)
  • Lu Yi Qiu
3:31
9."Touch It" (指语)
  • Li Yi Xuan
3:30
10."Chill" (寒噤)
  • Yang Yo-jung
  • Droyd
  • Julien Maurice Moore
  • G.Soul
  • Jeremy "Tay" Jasper
  • Otha "Vakseen" Davis III
  • MZMC
  • Droyd
3:08
11."Walk on Memories" (梦回暮夜)
  • Justin Reinstein (Mussashi)
  • Wassily Gradovsky
  • Wassily Gradovsky
3:52
12."Going Crazy" (疯语者)
  • Lu Yi Qiu
3:46
Total length:41:53

Charts[edit]

Korean and Chinese versions[edit]

Weekly charts

Chart (2017) Peak chart positions
The War The War: TPOM
Korean Chinese Korean Chinese
Chinese Albums (YinYueTai)[52] 1 2 1 2
French Download Albums (SNEP)[53] 24 — 36 —
Japanese Albums (Oricon)[54] 7 35 — —
Japanese Western Albums (Oricon)[55] 1 4 — —
South Korean Albums (Gaon)[56] 1 2 1 2

Monthly charts

Chart (2017) Peak chart positions
The War The War: TPOM
Korean Chinese Korean Chinese
Japanese Albums (Oricon)[57] 22 — — —
Japanese Western Albums (Oricon)[58] 1 10 — —
South Korean Albums (Gaon)[59] 1 2 2 4

Year-end charts

Chart (2017) Position
The War The War: TPOM
Korean Chinese Korean Chinese
Chinese Albums (YinYueTai)[60] 7 8 13 24
South Korean Albums (Gaon)[61] 2 23 7 64
US World Albums (Billboard)[62] 7 — —

Combined versions[edit]

Chart (2017) Peak chart positions
The War The War:
TPOM
Belgian Albums (Ultratop Flanders)[63] 92 —
Canadian Albums (Billboard)[64] 76 —
French Download Albums (SNEP)[65] 24 36
Japanese Hot Albums (Billboard)[66] 11 12
New Zealand Heatseekers (RMNZ)[67] 4 —
Scottish Albums (OCC)[68] 93 —
UK Download Albums (OCC)[69] 27 —
UK Independent Albums (OCC)[70] 14 —
UK Independent Album Breakers (OCC)[71] 2 —
US Billboard 200[72] 87 —
US Independent Albums (Billboard)[73] 3 —
US World Albums (Billboard)[74] 1 —

Sales[edit]

Country Sales Total
The War The War: TPOM
Korean
version 		Chinese
version 		Korean
version 		Chinese
version
China (Xiami)[75] 365,332 192,460 194,870 116,579 869,241
Japan (Oricon)[76] 43,147 7,595 — — 50,742
South Korea (Gaon)[77] 990,658 135,267 514,445 59,612 1,699,403
US (Nielsen)[78] 11,000 — — 11,000

Release history[edit]

Region Date Edition Format Label
Various July 18, 2017 The War Digital download SM
South Korea July 19, 2017 CD
Japan July 21, 2017
Various September 5, 2017 The War: The Power of Music Digital download, CD

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  53. ^ Charted versions:
  54. ^ Charted versions:
  55. ^ Charted versions:
  56. ^ Charted versions:
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  62. ^ "World Albums Year-End Charts". Billboard. Archived from the original on January 31, 2018. Retrieved December 11, 2017.
  63. ^ "Ultratop.be – Exo – The War - The 4th Album" (in Dutch). Hung Medien. Retrieved 21 July 2017.
  64. ^ "Exo Chart History (Canadian Albums)". Billboard. Retrieved 25 July 2017.
  65. ^ Charted versions:
  66. ^ Charted versions:
  67. ^ "NZ Heatseekers Albums Chart". Recorded Music NZ. July 24, 2017. Archived from the original on August 6, 2017. Retrieved July 21, 2017.
  68. ^ "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved 22 July 2017.
  69. ^ "UK Official Album Downloads Chart Top 100". Recorded Music NZ. July 21, 2017. Archived from the original on April 3, 2015. Retrieved July 26, 2017.
  70. ^ "UK Official Independent Albums Chart Top 50". Recorded Music NZ. July 21, 2017. Archived from the original on November 8, 2018. Retrieved July 21, 2017.
  71. ^ "UK Official Independent Albums Breakers Chart Top 0". Recorded Music NZ. July 21, 2017. Archived from the original on August 8, 2017. Retrieved July 21, 2017.
  72. ^ "Exo Chart History (Billboard 200)". Billboard. Retrieved 25 July 2017.
  73. ^ "Exo Chart History (Independent Albums)". Billboard. Retrieved 25 July 2017.
  74. ^ "Exo Chart History (World Albums)". Billboard. Retrieved 25 July 2017.
  75. ^ Cumulative sales for The War:
  76. ^ "재팬 - 오리콘 위클리 싱글/앨범/DVD/블루레이 차트 1~100위 (갱신완료)". theqoo.net (in Korean). September 12, 2017. Archived from the original on September 13, 2017. Retrieved September 14, 2017.
  77. ^ Cumulative sales for The War and The War: The Power of Music:
  78. ^ Benjamin, Jeff. "EXO's 'Obsession' Leads K-Pop Group to Fourth Billboard 200 Entry, No. 1 on World Digital Song Sales Chart". Billboard. Archived from the original on December 13, 2019. Retrieved December 12, 2019.

External links[edit]

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