Skore condoms
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| Owner | TTK Group |
|---|---|
| Country | India |
| Introduced | 2012 |
| Website | skorecondoms.com |
Skore condoms is India's second largest condom brand.[1] Launched in 2012, Skore is manufactured by TTK Group.[1]
History and marketing[edit]
After losing brands Kohinoor and Durex, TTK Group launched Skore condoms.[2] With branding and marketing support from McCann, Skore was positioned as a pre-marital pleasure enhancer. This campaign was named one of ten most successful launches in Nielsen's 2016 evaluation of 16,000 brand launches in India.[3] Skore went from being a ₹40 crore brand in 2013 to a ₹70 crore brand in 2015.[2]
In 2014, Skore launched a mobile app to help locate pharmacies in a city[4] and order them discretely.[5] By 2015, Skore was the third largest condom brand in India, and by 2018, it became the second largest condom brand in the country.[1] In 2016, Skore roped in West Indies cricketers Dwayne Bravo and Chris Gayle as brand ambassadors.[6][7] In 2019, Skore ventured into other products of sexual wellness including lubricant gels, vibrating penis rings, and pheromone spray.[8][9] [10]
References[edit]
- ^ a b c "How Chennai-based TTK Group got its mojo back in the complicated Indian condom industry". Financial Express. 2018-07-30.
- ^ a b "Here's how Skore outscored competitors to become the third largest condom brand in India". Economic Times. 2016-06-29.
- ^ "How TTK Group, pioneers in condom manufacturing in India created the Skore brand". The News Minute. 2018-05-28.
- ^ "Indian condom brand Skore launches mobile app to help you locate pharmacies". Tech In Asia. 2014-01-13.
- ^ "Now an app to avoid condom blushes". Deccan Chronicle. 2014-01-27.
- ^ "Chris Gayle, Dwayne Bravo to endorse Skore condoms". The Economic Times. 2016-08-25.
- ^ "Skore Condoms ropes in Bravo and Gayle as brand ambassadors". Business Standard. 2016-08-24.
- ^ "Skore forays into sexual wellness segment". The Business Line. 2019-08-28.
- ^ "Condom maker Skore out with pheromone spray". AFAQs. 2019-11-01.
- ^ ""Naughty, not sleazy" is SKORE's brief to Isobar, as the company diversifies beyond condoms". Agency FAQs. 2021-11-22.