Proximic by Comscore
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 | This article contains content that is written like an advertisement. (September 2021) |
 | |
| Company type | Division |
|---|---|
| Industry |
|
| Founded | 2006 |
| Founder |
|
Key people |
|
| Services | Contextual Data, Brand Protection, Audience Interest Data |
| Parent | Comscore |
| Website | www |
Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry.
History[edit]
Proximic launched in alpha testing mode in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.[1]
The company was based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche.[2][3] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the AltaVista search engine.[4]
In 2015, Proximic was acquired by Comscore.[5] In 2023, Comscore announced a rebrand of their programmatic targeting business under the name, Proximic by Comscore[6] utilizing the capabilities from the May 2015 Proximic acquisition.[7] The company currently operates as a division of Comscore, Inc.
Awards[edit]
- In 2023, Proximic by Comscore was named a Programmatic Power Player of the year[8] by AdExchanger
References[edit]
- ^ “Proximic Bringing Contextual Search Technology To Display Says CEO Pieper” AdExchanger.com 2010-12-21
- ^ Jennifer L. Schenker, " Proximic: Ad Tactics to Challenge Google ", 'BusinessWeek, January 17, 2008
- ^ Robert Hof, " Proximic Aims High with New Search and Ad Technology ", 'Bloomberg BusinessWeek, October 1, 2007
- ^ Qwiki Co-founder Louis Monier exits - joins Proximic Techcrunch.com 2011-05-18
- ^ "comScore Acquires Analytics Firm Proximic". Archived from the original on 2017-10-21. Retrieved 2017-10-20.
- ^ Proximic by Comscore
- ^ [1]
- ^ Programmatic Power Player of the year