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Prima (magazine)

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Editor-in-chiefGwendoline Michaelis
CategoriesWomen's magazine
General interest magazine
Circulation307,012 (2014)
PublisherPrisma Press
FounderAxel Ganz
Year founded1982
First issue1 October 1982; 37 years ago (1982-10-01)
CompanyPrisma Press
Based inParis

Prima is a monthly women's magazine published in Paris, France. The magazine has editions in Spain, Germany, and the United Kingdom.

History and profile[edit]

Prima was established in October 1982.[1][2] It is the brainchild of Axel Ganz.[3] The magazine is part of Prisma Press, a subsidiary of the German media company Gruner + Jahr.[1][4][5] It is published by Prisma Press on a monthly basis.[1][6] The company also owns other magazines, including Femme Actuelle and VSD.[2]

Prima has its headquarters in Paris,[7] and features articles about everyday living[7] and fashion, beauty, decor and cuisine.[2] Gwendoline Michaelis is the editor-in-chief of the magazine which adopted a new motto, rejoignez la communauté des créatrices" (meaning Join the community of creative women in English) in June 2012.[8]

The magazine was also launched in Spain and Germany.[1][9] It was also started in the United Kingdom in September 1986.[10][11] The British edition was sold in 2000 to Nat Mags and is published monthly.[12][13]


In 1991 Prima had a circulation of 1,211,000 copies.[1] Its British edition is the first monthly magazine in the United Kingdom of which circulation rose to more than one million copies.[10] In 1999 Prima was one of ten best-selling magazines in France with a circulation of 1,030,000 copies.[14]

During the period of 2003-2004 Prima sold 692,633 copies in France.[15] Its circulation was 686,000 copies in France in 2005.[16] In 2007 the circulation of Prima was 529,000 copies in France and 290,000 copies in the United Kingdom.[17] The magazine had a circulation of 477,389 copies in France and 289,058 copies in the United Kingdom in 2010.[18] The circulation of the British edition was 260,550 copies during the first six months of 2012.[19] Its circulation was 307,012 copies in France in 2014.[20]


  1. ^ a b c d e Helena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). Retrieved 14 December 2014.
  2. ^ a b c "Prima". Prisma Media. Retrieved 17 April 2015.
  3. ^ Dilip Subramanian (13 November 1991). "The Axel Ganz Formula: Journalism + Marketing". The New York Times. Paris.
  4. ^ "Prima". Gruner+Jahr. Archived from the original on 17 April 2015. Retrieved 17 April 2015.
  5. ^ Lawrence D. Kritzman; Brian J. Reilly; M. B. DeBevoise (2007). The Columbia History of Twentieth-century French Thought. Columbia University Press. p. 723. ISBN 978-0-231-10790-7. Retrieved 17 April 2015.
  6. ^ "Magazines". Prisma Media. Archived from the original on 16 April 2015. Retrieved 17 April 2015.
  7. ^ a b "Prima (France). Factsheet". Publicitas. Retrieved 17 April 2015.
  8. ^ "Prima - Now at French newstands with a newconcept and fresh look". Gruner+Jahr. 12 June 2012. Retrieved 18 April 2015.
  9. ^ Dominic Strinati; Stephen Wagg (24 February 2004). Come on Down?: Popular Media Culture in Post-War Britain. Routledge. p. 84. ISBN 978-1-134-92368-7. Retrieved 24 April 2015.
  10. ^ a b Howard Cox; Simon Mowatt (10 February 2014). Revolutions from Grub Street: A History of Magazine Publishing in Britain. OUP Oxford. p. 126. ISBN 978-0-19-166470-0. Retrieved 17 April 2015.
  11. ^ Anna Gough-Yates (29 August 2003). Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain. Routledge. p. 97. ISBN 978-1-134-60624-5. Retrieved 24 March 2016.
  12. ^ "Magazine publishers". Magforum. Retrieved 17 April 2015.
  13. ^ on 07.17.00, Published. "The National Magazine Company Acquires Gruner + Jahr U.K." Retrieved 15 May 2018.
  14. ^ Nicholas Hewitt, ed. (11 September 2003). The Cambridge Companion to Modern French Culture. Cambridge University Press. p. 137. ISBN 978-1-107-49447-3. Retrieved 24 April 2015.
  15. ^ E. Martin (30 November 2005). Marketing Identities Through Language: English and Global Imagery in French Advertising. Palgrave Macmillan UK. p. 6. ISBN 978-0-230-51190-3. Retrieved 25 September 2016.
  16. ^ "European Publishing Monitor. France" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (PDF) on 27 April 2015. Retrieved 20 April 2015.
  17. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 17 April 2015.
  18. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 17 April 2015.
  19. ^ "Top 100 paid-for magazines, January-June 2012". The Guardian. 16 August 2012. Retrieved 24 April 2015.
  20. ^ "Presse Magazine". OJD. Archived from the original on 19 March 2015. Retrieved 17 April 2015.

External links[edit]

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