Mobilize (marque)

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Mobilize
Company typeBrand, Business unit
IndustryAutomotive
PredecessorRenault's financing and mobility services operations
FoundedJanuary 2021
Area served
Europe
ProductsCars
ServicesFinancing, car-related services
ParentRenault Group
Divisions
Websitewww.mobilize.com/en/

Mobilize is a business unit of the French car manufacturer Renault established in 2021 and it is mainly specialized in mobility-related services.[1] It focuses on subscription services, leasing, loans, data, and energy management, offering Mobilize-badged vehicles for car sharing and delivery services.

Mobilize is one of the four brands of the Renault Group, along with Renault, Dacia and Alpine.

Mobilize exists in France and Germany[2] as well as Spain.[3] It is also present is the United Kingdom and Morocco.[4]

Based on the premise that purchasing vehicles is no longer the preferred option of drivers, Mobilize aims to focus its offer on rental and car-sharing.[5]

History[edit]

The Mobilize business unit was created in January 2021 as part of a wider overhauling of Renault operations.[6] The new unit was set to develop car sharing and other niche businesses.[7] Mobilize was also aimed at meeting new mobility needs like car-sharing, last-mile delivery and on-demand transport.[8] Created as part of Luca de Meo’s Renaulution plan,[9] Mobilize specializes in mobility services:[10][11] energy services,[12] driving-related data analysis (like the identification of accident-prone areas, road analysis,traffic and pollution data etc…), financing and car manufacturing.[13]

In January 2021, the unit launched the Mobilize vehicle marque by presenting Mobilize EZ-1 Prototype, a car-sharing prototype quadricycle.[14] Later that year, Renault integrated its Zity electric car-sharing business into Mobilize, renaming it Zity by Mobilize.[15] The first marketed car was the subscription-only Mobilize Limo (a rebadged JMEV Yi from JMEV), introduced in the second half of 2022.[16][17] In May 2022, Renault's financial affiliate RCI Banque was made part of the unit, adopting the trade name Mobilize Financial Services.[18]

In October 2022, Mobilize announced Mobilize Fast Charge, its EV fast-charging network, with plans for 200 chargers, primarily at Renault dealerships near major roadways, by mid-2024.[19][20]

In July 2023, Mobilize Financial Services subsidiary, Mobilize Lease&co announced its acquisition of two German companies belonging to the MeinAuto Group, Mobility Concept and MeinAuto.[2]

In August 2023, Mobilize acquired shares in Select Car Leasing, a UK-based leasing company.[21][22][23]

Operations[edit]

Mobilize provides cars and electric bikes for ride-sharing, taxi and delivery companies, while also offering car-related services (including subscriptions), financial services,[24] and charging services. The unit does not produce vehicles but it gets them from other entities.[25] The unit is divided into two major divisions: Mobilize Financial Services (car financing)[26] and Mobilize Beyond Automotive (other activities).[27]

List of services[edit]

  • Zity by Mobilize: car sharing service in Paris, Lyon, Madrid, Milan.[28]
  • Bipi: car subscription service.[29]

Vehicles and services[edit]

Vehicles[edit]

Mobilize Limo[edit]

In November 2023, Renault announced that the electric sedan, originally intended for cabs and VTCs, would not be marketed.[30]

Mobilize Duo/ Bento[edit]

On 10 October 2022, Mobilize presented a set of concepts alongside the production version of the Duo and Bento models.[31][32]

Mobilize Duo is regarded as the new Twizy.[33][34][35] This model is available in two versions, 45 and 80,[36] and it can carry two people.[37]

Mobilize Solo Concept[edit]

The idea for the Mobilize Solo came from Renault's design studio in India, starting from a skateboard with an umbrella, although the final concept is more like a chair in a cover. It measures 1,370 mm (54 in) long, 900 mm (35 in) wide and 1,750 mm (69 in) high. Inside there is room for one person in a semi-sitting position with a joystick instead of a steering wheel.

Mobilize Hippo[edit]

Mobilize Hippo is a utility vehicle for last-mile delivery.[38] A prototype of Hippo was prensented was first presented at the Viva Tech in 2021.[39]

References[edit]

  1. ^ "[Viva Technology] Mobilize se rêve en fournisseur d'électricité avec la future Renault 5". L'Usine Nouvelle.
  2. ^ a b "Mobilize (Renault) rachète deux sociétés allemandes de leasing automobile". Le Figaro.
  3. ^ "Prix Renault Mobilize Espagne pour l'Inclusion et la Mobilité Durable". Le Petit Journal.
  4. ^ "Succédant à Vincent Hauville: Grégoire de Saint Lager nouveau PDG de Mobilize Financial Services Maroc". Aujourd'hui le Maroc.
  5. ^ "Automobile. Avec Mobilize, Renault loue des utilitaires à la carte". Ouest France.
  6. ^ "Mobilize. Une nouvelle entité pour la mobilité chez Renault". L'Argus.
  7. ^ Attwood, James (14 January 2021). "Renault's transformation strategy will see 24 new vehicles by 2025". Autocar. Retrieved 23 June 2023.
  8. ^ "Mobilize. Une nouvelle entité pour la mobilité chez Renault". L'Argus.
  9. ^ "RENAULT VA LANCER UNE NOUVELLE MARQUE : MOBILIZE". Auto Plus.
  10. ^ "Comment Mobilize doit aider Renault à conquérir le marché des services de mobilité". L'Usine Nouvelle.
  11. ^ "Mobilize, l'arme de Renault pour s'imposer dans le business incertain de la mobilité". La Tribune.
  12. ^ "[Viva Technology] Mobilize se rêve en fournisseur d'électricité avec la future Renault 5". L'Usine Nouvelle.
  13. ^ "QU'EST-CE QUE MOBILIZE, LA NOUVELLE MARQUE DE MOBILITÉ DU GROUPE RENAULT?". BFMTV.
  14. ^ Attwood, James (14 January 2021). "Renault launches Mobilize mobility brand with Twizy-style EZ-1". Autocar. Retrieved 23 June 2023.
  15. ^ "Zity car-sharing to expand to Lyon in March". Electrive. 20 February 2022. Retrieved 23 June 2023.
  16. ^ Sigal, Peter (30 August 2021). "Renault's Mobilize unit will launch Chinese-built EV for ride-hailing and taxi services". Automotive News Europe. Retrieved 23 June 2023.
  17. ^ Raja, Shrawan (15 February 2022). "8 things you should know about Groupe Renault's Mobilize Limo". ElectricVehicleWeb. ElectricVehicleWeb.com. Retrieved 2 July 2022.
  18. ^ "Renault's Mobilize targets fleets, mobility companies and last mile operators". Fleet Europe. 16 May 2022. Retrieved 23 June 2023.
  19. ^ Tyler, Tim (30 October 2022). "Mobilize Fast Charge: The New Ultrafast Charging Network In Europe". CleanTechnica. Retrieved 30 October 2022.
  20. ^ "Mobilize Fast Charge: the new ultrafast charging network in Europe" (Press release). Mobilize. 10 October 2022. Retrieved 30 October 2022.
  21. ^ "Mobilize acquires share in Select Car Leasing". FleetNews.
  22. ^ "Mobilize Financial Services se renforce dans le leasing au Royaume-Uni". Journal Auto.
  23. ^ "Mobilize Financial Services buys stake in Select Car Leasing to launch Select Lease by Mobilize". Broker News.
  24. ^ "Le groupe Renault regroupe ses services financiers sous la marque Mobilize Financial Services". Auto Info.
  25. ^ Attwood, James (10 October 2022). "Mobilize: how Renault's new brand is out to disrupt the mobility market". MoveElectric. Retrieved 23 June 2023.
  26. ^ "Le groupe Renault regroupe ses services financiers sous la marque Mobilize Financial Services". Auto Info.
  27. ^ Sigal, Peter (17 January 2023). "Renault names Gianluca De Ficchy CEO of Mobilize division". Automotive News Europe. Retrieved 23 June 2023.
  28. ^ www.mobilize.com/en/wearemobilizers/zity-by-mobilize-a-model-of-carsharing-in-europe/
  29. ^ www.mobilize.fr/offres/abonnement.html
  30. ^ "Mobilize Limo : la berline électrique de Renault pour les taxis et VTC ne sera pas commercialisée". Challenges.
  31. ^ "Mobilize Duo: fun for city mobility". Media Mobilize.
  32. ^ "Mobilize Bento : l'héritier en mode utilitaire du Twizy est prêt". L'Automobile Magazine.
  33. ^ "Un ѕеgmеnt аutоmоbіlе еѕt ѕur lе роіnt dе соnnаîtrе un еѕѕоr". Money.bg.
  34. ^ "Renault Twizy : le mix entre moto et voiture sera supprimé". Vrum.
  35. ^ "Ces voitures qui vont disparaître du catalogue entre 2023 et 2025". L'Argus.
  36. ^ "Reloaded : la Citroën Ami ajoutera une version avec plus d'autonomie et de rapidité". 16valvulas.
  37. ^ "Renault revient à la micromobilité". Protothema.
  38. ^ "Comment Mobilize-Renault développe Hippo, son utilitaire du futur". L'Agus.
  39. ^ "Renault Mobilize. Des autos partagées nommées Duo, Limo, Bento, Hippo". L'Argus.

External links[edit]


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