Mercadona
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| Company type | Sociedad Anónima. Private. |
|---|---|
| Industry | Retail |
| Founded | 1977 |
| Founder | Francisco Roig Ballester |
| Headquarters | , Spain |
Number of locations | 1,636 stores (11.9.2019)[1] |
Area served | Spain, Portugal |
Key people | Juan Roig (Chairman & ceo) |
| Products | Grocery |
| Revenue | € 25.5 billion (US$ 28 billion) (2019) |
| Total assets | 8,194,637,000 ±1000 Euro (2016)  |
| Owner |
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Number of employees | 85,800[1] |
| Website | www |
Mercadona (Valencian: [meɾkaˈðɔna], Spanish: [meɾkaˈðona]) is a Spanish supermarket chain. Mercadona has 1,636 stores across all the 17 Spanish regions, including Ceuta and Melilla, as well as in Portugal.
The company was founded by Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi in 1977.[2] Mercadona began as a small butchers shop in Tavernes Blanques, a village in Valencia.[3][4] Juan Roig assumed the role of CEO in 1981, and the company has since expanded nationwide.
In the 1990s, Juan Roig oversaw a series of changes across the whole company and revealed the new façade of Mercadona as a result of the competitive business landscape, which includes competitors such as Carrefour and the co-operative Eroski.
History[edit]
Since its initial start as a butchers shop in 1977,[5] Mercadona expanded to eight stores in 1981, and 1,148 stores by October 2013. The chain has had an online shop since 2001, which accounted for one percent of total sales in 2010.[6] Today it accounts for 13.5% of Spain's total food retail space[7] and was able to achieve over €508 million in profit for the 2012 fiscal year.[8]
CEO Juan Roig plans to bring Mercadona to Italy or France but with potential modifications in his Spanish model of business to compete in the new markets.[9] He was quoted in the Economist saying, "We must learn everything from everyone".[10] The Mercadona Management Committee approved in 2016, the start of the expansion in Portugal, the first supermarket in Vila Nova de Gaia opened their doors in July 2019.[11]
Ownership[edit]
Juan Roig is the CEO and major shareholder (50%), his wife Hortensia Herrero owns 30%, and his brother Fernando Roig owns 9%.[2]
There is third partner, Rafael Gómez Gómez, which holds 7% of Mercadona.
Business model[edit]
Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to the Economist, the chain has saved €2.2 billion by reducing packaging materials.[10]
Mercadona does not spend capital resources on advertising or marketing campaigns, which is another means of cutting costs.[10] Instead relies on their Twitter, Facebook, and YouTube accounts to share pictures and videos of products and company practices.[citation needed]
Modern changes[edit]
Mercadona was the first Spanish company to use barcodes in its stores. The system has since permitted greater monitoring of product movement in addition to an optimizing of checkout times.[8] Mercadona also has an automated distribution center on the outskirts of Madrid, where computer monitors keep track of orders while manual labour is performed by robotic arms.[10]
Revenue[edit]
| Revenue in Millions of Euros[12] |
|---|
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| Source: Mercadona |
References[edit]
- ^ a b [1] at official website
- ^ a b "Fernando Roig". Forbes. Retrieved 18 October 2015.
- ^ "Mercadona reveals suppliers to fight claims of ditching Spanish produce". El País. 27 January 2016. Retrieved 3 April 2019.
- ^ Ball, Deborah and Ilan Brat (23 October 2012). "Spanish Supermarket Chain Finds Recipe". The Wall Street Journal. Retrieved 19 October 2013.
- ^ "Oriol Amat, Universidad Pompeu Fabra. «Mercadona: Adaptando el modelo de negocio en años de recesión»" (PDF).
- ^ Ruiz, Alfonso Simón (2010-11-23). "Mercadona lidera la venta online gracias a sus marcas blancas". Cinco Días (in Spanish). Retrieved 2022-04-30.
- ^ "Mercadona". Mercadona. Archived from the original on 28 October 2013. Retrieved 19 October 2013.
- ^ a b "Meet Spain's Mercadona Supermarket Billionaires". Bloomberg TV. 14 May 2013. Archived from the original on 17 October 2013. Retrieved 3 November 2019.
- ^ Romero, Víctor (March 13, 2019). "Francia o Italia, el dilema de Juan Roig en la segunda internacionalización de Mercadona". El Confidencial (in Spanish). Valencia: Titania Compañía Editorial, S.L. Retrieved 3 November 2019.
- ^ a b c d "Spanish aisles, Why a low-price retailer is thriving". The Economist. Madrid: The Economist Newspaper Limited. 4 June 2011. Retrieved 19 October 2013.
- ^ "Mercadona prepares its international expansion in Portugal". Sweet Press. 24 June 2016. Retrieved 3 November 2019.
- ^ Mercadona (Spain) (ed.). "Revenue. Oficial Data". Retrieved 3 March 2015.
External links[edit]
