Libelle (Dutch magazine)

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For the Belgian edition of the magazine, see Libelle (Belgian magazine).

Libelle
Categories
FrequencyWeekly
Circulation256,903 (2018)
PublisherDPG Media
Founded1934
First issue13 April 1934; 89 years ago (1934-04-13)
CountryNetherlands
Based inAmsterdam
LanguageDutch
WebsiteLibelle

Libelle (from the Latin "libellus", meaning book or writ) is a weekly women's magazine published in Amsterdam, Netherlands. It has been in circulation since 1934.

History and profile[edit]

Libelle was first published on 13 April 1934 by NV Uitgeverij.[1][2] The magazine was part of VNU[3] and was published by VNU Tijdschriften for several years.[4] In 2001 the magazine became part of Sanoma[5] and was published by Sanoma Media Netherlands B.V. on a weekly basis.[6] It has its headquarters in Amsterdam.[6]

Covers of Libelle in the early years on a tin can from 1984–1985

Following the German occupation of the Netherlands during World War II the editors of Libelle endorsed support of the German forces.[7] In the late 1960s another women's magazine, Beatrijs, merged with Libelle.[8] During the 1990s Libelle was among the Dutch publications which functioned as an opinion leader in political and health-related issues.[9]

The target audience of Libelle is women aged between 30–55 most of whom are average Dutch women.[10] The weekly mostly features articles about fashion, beauty, culinary, travel, human interest, health, and work.[10][11]

Franska Stuy served as the editor-in-chief of the magazine from 1999 until 2015, and as of 2015 Hilmar Mulder was in charge.[12]

For the past 20 years Libelle has been organizing a week long outdoor event in May, the Libelle Zomerweek.[13] In 2016 this event attracted 84,300 visitors.[14]

The magazine has a Flemish edition with the same name, Libelle, published in Belgium.[15] Although they are part of the same company, each magazine has an independent editorial board.[15]

Circulation[edit]

Libelle was the thirtieth best-selling women's magazine in 2001 globally with a circulation of 643,000 copies.[4] By 2016 circulation fell to about 300,000 copies. It kept dropping since, at a rate of about 20,000 annually.

  • 1990: 747,147
  • 2000: 640,101
  • 2003: 621,068[8]
  • 2009: 461,694[16]
  • 2010: 444,556
  • 2011: 426,869[17]
  • 2012: 401,558[18]
  • 2013: 374,141
  • 2014: 347,466
  • 2015: 326,302
  • 2016: 300,310
  • 2017: 273,195
  • 2018: 256,903

See also[edit]

References[edit]

  1. ^ Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism". Hybridity and the News Hybrid Forms of Journalism in the 21st Century: 222–242.
  2. ^ Štepanka Kotrla (2011). "The color of female choice. Czech and Flemish women's magazines as cultural patchworks". In Petra Broomans; Ester Jiresch (eds.). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Groningen: Barkhuis. p. 81. ISBN 978-94-91431-06-7.
  3. ^ Jacco Hakfoort; Jürgen Weigand (2000). "Commercial Publishing - A Quiet Life? The Dutch Market for Consumer Magazines". CPB Research Memorandum. The Hague. Retrieved 16 May 2015.
  4. ^ a b "Top 50 Women's magazines worldwide (by circulation) 2001" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
  5. ^ Gijs van Wulfen (2013). "What's Your Innovation Focus?" (Book chapter). Innovation Management. Retrieved 16 May 2015.
  6. ^ a b "Libelle (Netherlands)". Publicitas. Retrieved 16 May 2015.
  7. ^ Jeroen Dewulf (2010). Spirit of Resistance: Dutch Clandestine Literature During the Nazi Occupation. Rochester, NY: Camden House. p. 48. ISBN 978-1-57113-493-6.
  8. ^ a b David Machin; Theo van Leeuwen (2007). Global Media Discourse: A Critical Introduction. London; New York: Routledge. p. 39. ISBN 978-1-134-24090-6.
  9. ^ Merja Mahrt (2012). "The Attractiveness of Magazines as "Open" and "Closed" Texts: Values of Women's Magazines and Their Readers". Mass Communication and Society. 15 (6): 852–874. doi:10.1080/15205436.2011.635259. S2CID 144025051.
  10. ^ a b Dorothe Gerritsen; Ronald van Olderen (2014). Events as a Strategic Marketing Tool. Wallingford, UK; Boston, MA: CABI. p. 189. ISBN 978-1-78064-261-1.
  11. ^ Pieternel Dijkstra; Dick P.H. Barelds (2011). "Women, Sex and Modern Society: The Sex Lives of Readers of a Dutch Women's Magazine". International Journal of Sexual Health. 23 (1): 35–47. doi:10.1080/19317611.2010.512791.
  12. ^ "Benefiting from the brand". Sanoma. 4 November 2004. Retrieved 16 May 2015.
  13. ^ Libelle Zomerweek
  14. ^ Sanoma: Weer meer bezoekers op de Libelle Zomerweek
  15. ^ a b Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Berlin; New York: Mouton de Gruyter. p. 20. ISBN 978-3-11-014387-4.
  16. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
  17. ^ Gecertificeerde jaarcijfers HOI 2011
  18. ^ Gecertificeerde jaarcijfers,HOI 2012

External links[edit]

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