Jelen (beer)

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Jelen Beer

Industry	Alcoholic beverage
Founded	1756
Products	Beer
Owner	Molson Coors
Website	Company website

Jelen beer (Serbian Cyrillic: Јелен пиво, pronounced [jělen pîːʋo]) is a pale lager produced by the Apatin Brewery from Serbia that belongs to American-Canadian concern Molson Coors. It contains 4,6% alcohol and belongs to the class of light lagers. Jelen has won various awards within Serbia and participates in a variety of sponsorships. Its logo is a bugling red deer; jelen means deer.

Brands[edit]

• Jelen pivo
• Jelen Cool company's light non-alcoholic beer.
• Jelen Fresh Lemon beer with only 2% of alcohol mixed with lemon juice.
• Jelen Fresh Grapefruit beer mixed with grapefruit juice

Awards[edit]

• Monde Selection 2010 – Big golden medal (for the 12th time) and golden medal for quality (for the 3rd time)
• Most Popular Product with Men – the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2009
• Best beer of the Beer Fest – by votes of audience for the 6th time since 2004
• The Best Beer Brand from Serbia 2010 in the beverage category in a campaign conducted by the Ministry of Trade and Services, Serbian Chamber of Commerce and business daily Privredni Pregled.
• Most Popular Beer in Serbia –the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2010

Sponsorship[edit]

Since 2008, Jelen has been the general sponsor of the Guča Trumpet Festival and owner of the Jelen Top 10, one of the national pop-rock TV shows. It is the organizer of the Jelen Live Festival.^[1]

See also[edit]

• Beer in Serbia

References[edit]

External links[edit]

• Company website
• Jelen Football
• History of Apatin Brewery

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