Janet L. Wolff
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Janet L. Wolff
|Died||July 29, 2014 (aged 94)|
Wolff was born on February 21, 1920, in San Francisco. She attended Castilleja School before moving to New York City as a teenager, where she attended Finch College and Wood Tobé-Coburn School and began to study fashion and marketing. She moved with her mother to Paris in the mid-1930s and attended The Sorbonne. After returning to New York before World War II, she worked for Macy's, and while there entered a New York Sun Father's Day card competition. Her entry led to many job offers in advertising.
Wolff was the youngest vice president at JWT and led many clients into television advertising. After 15 years at JWT, she left for William Esty Co. At the two companies she led a number of successful campaigns, including Datsun's "We are Driven"; Irish Spring's "The manly soap that women like, too"; Nabisco's "American Cookie Jar"; Noxzema Shave Cream's "Take it off, take it all off" and Vaseline Intensive Care's "dry leaf demonstration."
Family and later life
- "Janet Wolff, Advertising Pioneer, Was Longtime Summer Resident". Vineyard Gazette. August 6, 2014. Retrieved September 24, 2016.
- "Janet L. Woolf". Retrieved September 24, 2016.
- Elliott, Stuart (October 16, 1998). 10 To Be Inducted Into Ad Hall of Fame. New York Times
- Wolff, Janet (1958). What Makes Women Buy McGraw Hill ASIN: B000BN3ZHG
- "Dr. James Alexander Wolff". Sun-Sentinel. legacy.com. January 3, 2013. Retrieved September 24, 2016.