Google ATAP

Wikipedia open wikipedia design.

ATAP (Advanced Technology And Projects)
Google group
FateOriginally a division of Motorola, now part of Google
Headquarters1600 Amphitheater Parkway, Mt. View, CA 94043
Area served
ProductsProject Soli
Project Jacquard
Number of employees

Google's Advanced Technology and Projects group (ATAP), is a skunkworks team and in-house technology incubator, created by former DARPA director Regina Dugan. ATAP is similar to X, but works on projects, granting project leaders time—previously only two years—in which to move a project from concept to proven product. According to Dugan,[1] the ideal ATAP project combines technology and science, requires a certain amount of novel research, and creates a marketable product. Historically, the ATAP team was born at Motorola and kept when Google sold Motorola to Lenovo; for this reason, ATAP ideas have tended to involve mobile hardware technology.

The team embodies principles that former Google VP Dugan used at DARPA,.[2] One of these principles is to create small teams of high performers. Another is to make use of resources outside the organizational box; ATAP has worked with hundreds of partners in more than twenty countries, including schools, corporations, startups, governments, and nonprofits. Standing contracts are in place with a number of top-flight schools, such as Stanford, MIT, and Caltech, to facilitate rapid research arrangements when needed.


Although ATAP has occasionally publicized the number of projects in progress, the individual projects are kept secret until they are nearing maturity and it's time to start developing public interest. At that point, they've historically been announced at the annual Google I/O developer conference. Some of the announced projects to date are described below.

Project Tango[edit]

The Project Tango team was led by computer scientist Johnny Lee, a core contributor to Microsoft's Kinect. Project Tango is a computer-vision technology that allows mobile devices to detect their position relative to the world around them, without requiring GPS or other external signals. This enables the use of mobile phones and tablets for indoor navigation, 3D mapping, measurement of physical spaces, recognition of known environments, augmented reality, and windows into virtual 3D worlds.

In the first quarter of 2015, the team left ATAP and became a Google team in its own right, making Project Tango the first product to emerge from the intensive two-year incubator process.[3]

Spotlight Stories[edit]

The Spotlight Stories team is a research and development group creating cinema-quality immersive 360-degree storytelling technology across Android and iOS. As users watch one of their videos on a mobile device, they can move the device around to view different parts of the action as it unfolds, as if controlling the camera – for instance, following a leaf as it blows along the ground, or tracking a dancer as she moves across a stage. 360-degree sound technology matches the audio experience to the video. The studio received the Ub Iwerks Award in 2017 at the 44th Annie Awards recognizing technical innovation in the art of animation. Past recipients of this award include Dr. Ed Catmull for his breakthrough technologies at Pixar Animation Studios.

Several short animated or live-action interactive short films have been produced developing the technology, including Windy Day, an animation distributed over-the-air to Moto X phones at the time of its original Android app release.[4] Another was the short film Duet, featuring thousands of hand drawings by former Disney animator Glen Keane, which made the top-10 list for the 2014 Academy Award for Best Animated Short.[5] The Spotlight Stories team includes founding member Rachid El Guerrab and Oscar-winning Pixar veterans Jan Pinkava and Karen Dufilho-Rosen while featuring directors Justin Lin, Glen Keane, Patrick Osborne, Shannon Tindle, Jorge Gutierrez, and John Kahrs with productions from Fox Animation, Aardman Entertainment, Boathouse Studios, Chromosphere Studios, Nexus Studios, Evil Eye Pictures, Passion Pictures, and Pollen Music Group. After developing over 16 award-winning productions, including the Oscar Nominated, Emmy® and Peabody winning Pearl and Oscar Shortlisted Age of Sail, Spotlight Stories wrapped its ongoing research and development of virtual and augmented reality platforms and emerging immersive storytelling technologies in 2019.

Project Ara[edit]

Project Ara is a platform for creating customizable, modular smartphones. With Project Ara, consumers populate an electronic frame, called an endoskeleton or "endo", with rectangular hardware modules for power, processing, memory, screen, wireless, and other functionality. Consumers assemble basic modules to create a working device, then add or remove additional modules as desired – in some cases, even while the device is operating. Optional modules include cameras, speakers, large data storage, and medical sensors. Since users can update individual modules when better technology becomes available, Project Ara provides a hedge against cyclical obsolescence.

It also reduces the purchase price of a low-end cell phone, by creating the option of buying only the most basic features. This may support the spread of technology in economically-disadvantaged areas. The official Project Ara website[6] specifies a targeted manufacturing cost for an entry-level device in the $50-$100 range, and states that the project has "the goal of delivering the mobile internet to the next 5 billion people". Google had targeted the first Project Ara public release for Puerto Rico in 2015, but announced that the test has been delayed until 2016.[7]

A Project Ara Module Development Kit (MDK)[8] will enable manufacturers to create Project Ara-compatible modules. An early pre-release version of the MDK is available on the Project Ara website. ATAP sponsored Project Ara Developer's Conferences in 2014 and 2015 to begin stimulating interest in the emerging hardware ecosystem and solicit input from potential designers and manufacturers.

Ara is an exception in that the usual ATAP two-year timeframe was extended to give more time for the project's completion. However, at the time of the extension team leader Paul Eremenko was replaced by Rafa Camargo,[9] named by CNET in 2015 as one of the Top 20 Latinos in Tech.[10]

Project Soli[edit]

Project Soli[11] is a new gesture-recognition technology based on radar, unlike established approaches based on visual or infrared light such as stereo cameras, structured light, or time-of-flight sensors. This novel approach, which uses small, high-speed sensors and data-analysis techniques such as Doppler, can detect fine motions with sub-millimeter accuracy.[12] Thus, for instance, Project Soli technology enables a user to issue commands to a computer by rubbing a thumb and forefinger together in pre-defined patterns. Applications might include sensors embedded in clothing, switches that don't require physical contact, and accessibility technology.

The project is headed by Ivan Poupyrev,[13] a former scientist for Disney Imagineering who was named one of Fast Company's "100 Most Creative People in Business 2013".[14] Project Soli was announced at Google I/O 2015[15] and generated considerable media interest.[16][17][18] According to the official site, in 2015 the team was preparing to make an alpha Project Soli development kit available to a limited number of developers, with plans for signing people up for a larger beta release later that year.[citation needed] At Google I/O 2016, Google demoed a newer Project Soli chip redesigned for smartwatches and speakers with Infineon Technologies. The chip was 3x smaller, with 22x lower power consumption (down from 1.2 to 0.054 W) and 256x more efficient computational power capable of up to 18,000 frames per second.[19]

The Pixel 4, released in 2019, is the first commercial smartphone to feature Project Soli for Motion sensing.[20]

Project Jacquard[edit]

Another novel user-input technology, from the same team responsible for Project Soli, is Project Jacquard, a platform for embedding sensors and feedback devices in fabrics and clothing in ways that seem natural and comfortable. The platform encompasses techniques for creating fashion fabrics with conductive fibers woven into them, plus small, flexible computing components and feedback devices (such as haptics or LEDs), along with software APIs that applications can use to exchange data with the garment. In one basic use-case, users can provide input to a mobile phone by touching or stroking the garment in a designated location, and can receive alerts through vibrations, sounds, or lights in the garment. With an embedded Project Soli sensor built into the garment, the application can also recognize finger gestures or other signals.

The name "Jacquard" is borrowed from the Jacquard loom, invented in 1801, which could be controlled with punched cards and inspired the use of punched cards in computing more than a century later. Like the loom, ATAP's Project Jacquard is a platform, not a consumer product; it enables the creation of products for uses such as communication, personal assistance, navigation, health and fitness, fashion, and work. To date, demos and marketing materials emphasize style and quality, as opposed to a purely sports-based or utilitarian positioning. Project Jacquard was announced at Google I/O 2015, and at the same time Google announced a related partnership with clothing manufacturer Levi Strauss & Co. to create Jacquard-enabled jackets.[21] The jackets were released in 2017 with mixed reviews about the jacket's overall usefulness.[22][23]

According to the ATAP website, designers can use Jacquard "as they would any fabric, adding new layers of functionality to their designs, without having to learn about electronics." The site goes on to say "We are also developing custom connectors, electronic components, communication protocols, and an ecosystem of simple applications and cloud services." A developer's kit or product release date have not been announced.

In October 2019, Google announced a new collaboration with Levi Strauss & Co. to release a new edition of its Jacquard-enabled jackets. The jackets will be available in the U.S., Australia, France, Germany, Italy, the U.K. and Japan.[24]

Other Projects[edit]

  • Project Abacus, a password replacement project using biometric data[25]
  • Project Vault, a project to develop secure computers on Micro SD cards[26]


On March 24, 2014, MIT Researcher Jie Qi was invited and met with Google ATAP to discuss her research and work with electronic (LED) books. During the meeting with Regina Dugan and other ATAP employees she was offered a job. Qi, declined the offer to continue her PhD and research at MIT.

Two years later, Jie Qi discovered those she met with at ATAP tried to patent her work without her knowledge or consent.

See also[edit]


  1. ^ Bohn, Dieter (29 May 2015). "The renegade future of Google's ATAP lab". Retrieved 4 November 2015.
  2. ^ Helft, Michael (14 August 2014). "Google Goes DARPA". Retrieved 4 November 2015.
  3. ^ Announcement on ATAP Google+ site, 30 January 2015
  4. ^ Summers, Nick (29 October 2013). "Motorola debuts 'Windy Day' on the Moto X: A beautiful, interactive short story from a Pixar director". Retrieved 4 November 2015.
  5. ^ Official Oscars site "10 Animated Shorts Advance in 2014 Oscar Race
  6. ^ Project Ara official website, archived from the original on 2015-08-10, retrieved 2015-11-26
  7. ^ Google delays its Project Ara modular smartphone until 2016
  8. ^ Project Ara MDK page
  9. ^ Announcement on ATAP Google+ site, 29 May 2015
  10. ^ Top 20 Latinos in Tech
  11. ^ [1]
  12. ^ Agrawal, Vaishnavi (5 October 2015). "Gesture control features to be introduced by Google's Project Soli". Retrieved 4 November 2015.
  13. ^ Ivan Poupyrev personal website
  14. ^ Wilson, Mark. "100 Most Creative People in Business 2013". Retrieved 4 November 2015.
  15. ^ Google I/O 2015
  16. ^ Nash, David (1 June 2015). "Google I/O 2015 ATAP keynote: Project Jacquard, Soli, Ara, Vault and more!".
  17. ^ Mokey, Nick (1 June 2015). "Google just reinvented motion control and the fabric in our clothes". Retrieved 4 November 2015.
  18. ^ Swanner, Nate (29 May 2015). "Google unveils Project Soli, a radar-based wearable to control anything". Retrieved 4 November 2015.
  19. ^ "Google's ATAP is bringing its Project Soli radar sensor to smartwatches and speakers". TechCrunch. Retrieved 2019-10-19.
  20. ^ Stein, Scott. "Google's radar-powered, hands-free Pixel 4 tech could go well beyond phones". CNET. Retrieved 2019-09-18.
  21. ^ Rodriguez, Salvador (29 May 2015). "Google, Levi's Team Up To Make Jeans That Are Smarter Than You". Retrieved 4 November 2015.
  22. ^ Budds, Diana (4 October 2017). "What Happened When I Wore Google And Levi's "Smart" Jacket For A Night". Fast Company. Retrieved 1 October 2019.
  23. ^ Statt, Nick (6 October 2016). "Google and Levi's first smart jacket is a wash". The Verge. Retrieved 1 October 2019.
  24. ^ Lardinois, Frederic (30 September 2019). "Google brings its Jacquard wearables tech to Levi's Trucker Jacket". TechCrunch. Retrieved 1 October 2019.
  25. ^ "Google plans to bring password-free logins to Android apps by year-end". 2016-05-23. Retrieved 2017-02-21.
  26. ^ "Google's Project Vault Is A Secure Computing Environment On A Micro SD Card, For Any Platform". 2015-05-29. Retrieved 2017-02-21.

External links[edit]

This page is based on a Wikipedia article written by contributors (read/edit).
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.