Fritz-kola
From Wikipedia the free encyclopedia
 | |
| Type | Cola |
|---|---|
| Country of origin | Hamburg, Germany |
| Introduced | 2003 |
| Website | fritz-kola.com/en |
Fritz-kola (stylized as fritz-kola) is a soft drink made in north Germany and shipped to many nations in the European Union. It has a relatively high caffeine content and is sold in glass bottles with labels which were originally black and white, using the faces of the two founders in the logo.
History[edit]
Two students from Hamburg, Lorenz Hampl and Mirco Wiegert, started selling Fritz-kola in 2003.[1][2][3] They had a brewery help them develop a cola recipe, choosing to use less sugar and more caffeine (25mg of caffeine per 100ml[1]) than Coke or Pepsi, and adding lemon flavour.[2] They polled people outside a shopping centre to choose the company name. To save money, they used black and white labels and a photoshopped version of pictures of their heads as a logo; they sold the first crates to bars on a returnable basis, and did not establish an office for three years.[2]
Hampl left the business in 2016. As of August 2020[update], Wiegert heads the company and owns two-thirds of it. The company employs 280 people. Five bottling plants produce the cola, which is sold in a number of European countries; in 2019 its 330ml bottles outsold all brands except Coke, and its other major markets are the Netherlands, Poland, Belgium, and Austria.[2] Sales in 2015 were €7.4 million.[4]
Varieties[edit]
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Through the years Fritz-kola has offered many variants of its cola as well as different kinds of soft drinks, including:
- Fritz-kola:[5]
- Fritz-limo:[9]
- mischmasch kola-orange-lemonade[14]
- Fritz-spritz:[15]
- fritz-mate (discontinued)
See also[edit]
References[edit]
- ^ a b Sean Williams (2 January 2015). "The New and the Next: How Fritz-Kola Took on Coke (and Kind of Won)". Ozy.
- ^ a b c d Lorelei Mihala (17 August 2020). "Business: The two students who took on Coke and Pepsi". BBC News.
- ^ James Clay. "Fritz-Kola – the Hamburgian original proves soft drinks can be done better". www.jamesclay.co.uk. Retrieved 2017-08-27. Clay gives the founding year as 2002.
- ^ "Der erste Fritz" (in German). Forbes Austria. 14 August 2015. Retrieved 2020-08-17.
- ^ "fritz-kola Archive". Fritz-Kola.
- ^ "fritz-kola". Fritz-Kola.
- ^ "fritz-kola kola-coffee-lemonade". Fritz-Kola.
- ^ "fritz-kola sugarfree". Fritz-Kola.
- ^ "fritz-limo Archive". Fritz-Kola.
- ^ "fritz-limo orangeade". Fritz-Kola.
- ^ "fritz-limo melon". Fritz-Kola.
- ^ "fritz-limo lemonade". Fritz-Kola.
- ^ "fritz-limo apple, cherry and elderberry". Fritz-Kola.
- ^ "mischmasch kola-orange-lemonade". Fritz-Kola.
- ^ "fritz-spritz Archive". Fritz-Kola.
- ^ "fritz-spritz organic cloudy sparkling apple". Fritz-Kola.
- ^ "fritz-spritz organic sparkling grape". Fritz-Kola.
- ^ "fritz-spritz organic sparkling rhubarb". Fritz-Kola.
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