Coat of Many Colors (Brandon Lake song)

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"Coat of Many Colors"
Promotional single by Brandon Lake
from the album Coat of Many Colors
ReleasedSeptember 8, 2023 (2023-09-08)
GenreContemporary worship music
Length4:31
LabelProvident Label Group
Songwriter(s)
Producer(s)
  • Jonathan Smith
  • Jacob Sooter
Music videos
"Coat of Many Colors" on YouTube
"Coat of Many Colors" (Lyrics) on YouTube

"Coat of Many Colors" is a song by Brandon Lake. The song was released on September 8, 2023,[1] as the first promotional single from his fourth studio album of the same name (2023).[2] Lake co-wrote the song with Andy Cherry, Jacob Boyles, Jonathan Smith, Leeland Mooring, and Steven Furtick.[3] Jonathan Smith and Jacob Sooter worked on the production of the single.

The song peaked at number 20 on the US Hot Christian Songs chart published by Billboard.[4]

Background[edit]

On August 30, 2023, Lake announced Coat of Many Colors as his then-upconimng album, being availed for pre-order and was slated for release on October 20, 2023, and the title track was slated for released as a promotional single on September 8.[5][6] "Coat of Many Colors" was released as the second single from the album, along with its accompanying music video, on September 8, 2023.[7][8]

Writing and development[edit]

Lake shared the story behind the song in an interview with American Songwriter, saying:[9]

"I’ve always found the story of Joseph interesting and relatable. As a young boy I felt that God gave me dreams that weren’t always easy to share with others in fear that they’d laugh or possibly even feel intimidated by them. After trying to write this song several different ways, something finally broke open when I sat down with my friends Leeland Mooring and Jonathan Smith. There’s a certain season for songs and I’m grateful that this one came at the right time, reminding us that we can have confidence in who God has called us to be. We’re all clothed in His coat of many colors."

Composition[edit]

"Coat of Many Colors" is a pop-centric song with a soft rock tune.[10][11] is composed in the key of D with a tempo of 68 beats per minute and a musical time signature of 4
4.[12]

Critical reception[edit]

Timothy Yap in his JubileeCast review wrote: "Coupled with a catchy soft-rock tune, "Coat of Many Colors" parallels Joseph's experience and ours in Christ in stunning ways."[11] Reviewing for Jesus Freak Hideout, Matthew Spiker said "The title track bears homage to the story of Joseph and his coat of many colors, with Brandon even describing his own coat bestowed to him by God, and is a decent opener -- even if the bridge gets a bit repetitive."[13]

Commercial performance[edit]

"Coat of Many Colors" debuted at number 20 on the US Hot Christian Songs chart dated September 23, 2023,[14] concurrently charting at number two on the Christian Digital Song Sales chart.[15]

Music videos[edit]

Brandon Lake released the official music video of "Coat of Many Colors" through their YouTube channel on September 8, 2023.[16] Lake also released the lyric video for the song via YouTube on the same day.[17]

Performances[edit]

Brandon Lake performed an acoustic take of "Coat of Many Colors" on the Grammy's Positive Vibes Only web series on October 23, 2023.[18]

Track listing[edit]

"Coat of Many Colors"
No.TitleWriter(s)Producer(s)Length
1."Coat of Many Colors"
  • Jonathan Smith
  • Jacob Sooter
4:31
2."Count 'Em"
  • Hank Bentley
  • Lake
  • Jacob Sooter
  • Jacob Sooter
  • Hank Bentley
3:47
3."Praise You Anywhere"
  • Jacob Sooter
  • Hank Bentley
3:35
Total length:11:54

Charts[edit]

Chart performance for "Coat of Many Colors"
Chart (2023) Peak
position
US Christian Songs (Billboard)[4] 20

Release history[edit]

Release history for "Coat of Many Colors"
Region Date Format Label Ref.
Various September 8, 2023
(Promotional release)
Provident Label Group
[19]

References[edit]

  1. ^ Clarks, Jessie (September 8, 2023). "Brandon Lake Drops Title Track From Upcoming LP - TCB". The Christian Beat. Retrieved January 31, 2024.
  2. ^ Longs, Herb (June 10, 2023). "Brandon Lake Announces 'Coat Of Many Colors' Album Coming October 20 - TCB". The Christian Beat. Retrieved February 16, 2024.
  3. ^ "Coat of Many Colors | Official Song Resources on SongSelect®". SongSelect. CCLI. Retrieved February 16, 2024.
  4. ^ a b "Brandon Lake Chart History (Hot Christian Songs)". Billboard. Retrieved February 16, 2024.
  5. ^ Longs, Herb (August 30, 2023). "Brandon Lake Announces 'Coat Of Many Colors' Album Coming October 20 - TCB". The Christian Beat. Retrieved February 16, 2024.
  6. ^ Yap, Timothy (September 1, 2023). "Brandon Lake Announces Upcoming Album and Tour : News : JubileeCast". JubileeCast. Retrieved February 16, 2024.
  7. ^ Yap, Timothy (September 8, 2023). "Here Are Lyrics to Brandon Lake's "Coat of Many Colors" : News : JubileeCast". JubileeCast. Retrieved February 16, 2024.
  8. ^ "Brandon Lake Releases Title Track From Upcoming Album 'Coat Of Many Colors' | CCM Magazine". CCM Magazine. September 11, 2023. Retrieved February 16, 2024.
  9. ^ Hopper, Alex (November 2, 2023). "Track by Track: Brandon Lake Talks 'COAT OF MANY COLORS' - American Songwriter". American Songwriter. Retrieved February 16, 2024.
  10. ^ Williams, Lindsay (October 20, 2024). "Album Spotlight: Brandon Lake, 'Coat of Many Colors' | Positive Encouraging K-LOVE". K-Love. Retrieved February 16, 2024.
  11. ^ a b Yap, Timothy (October 20, 2023). "Brandon Lake "Coat of Many Colors" Album Review : Exclusives : JubileeCast". JubileeCast. Retrieved February 16, 2024.
  12. ^ "Coat of Many Colors by Brandon Lake | MultiTracks.com". MultiTracks. Retrieved February 16, 2024.
  13. ^ Spiker, Matthew (November 4, 2023). "Brandon Lake, "Coat Of Many Colors" Review". Jesusfreakhideout.com. Jesus Freak Hideout. Retrieved February 16, 2024.
  14. ^ "Hot Christian Songs Chart - Billboard". Billboard. September 19, 2023. Retrieved February 14, 2024.
  15. ^ "Christian Digital Song Sales Chart | Billboard". Billboard. September 19, 2023. Retrieved February 14, 2024.
  16. ^ "Brandon Lake - COAT OF MANY COLORS (Official Music Video) - YouTube". YouTube. September 8, 2023. Retrieved February 16, 2024.
  17. ^ "Brandon Lake - COAT OF MANY COLORS (Lyric Video) - YouTube". YouTube. September 8, 2023. Retrieved February 16, 2024.
  18. ^ Mariah, D. (October 23, 2023). "Positive Vibes Only: Brandon Lake Waves His "Coat Of Many Colors" In This Uplifting Performance | GRAMMY.com". Grammy. The Recording Academy. Retrieved February 18, 2024.
  19. ^ "COAT OF MANY COLORS - Single by Brandon Lake | Spotify". September 8, 2023. Retrieved February 16, 2024 – via Spotify.

External links[edit]

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