Advertising inventory
From Wikipedia the free encyclopedia
Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.[1]
History[edit]
Traditionally advertising inventory was sold during upfront events in the third week of May.[2][3] However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding.[4]
Categories[edit]
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[5]
- Premium guaranteed
- Audience targeted
- Remnant
- Sponsorships
References[edit]
- ^ Strain, Mary. "What Does Advertising Inventory Mean?". smallbusiness.chron.com. smallbusiness.chron.com. Retrieved 29 September 2015.
- ^ Rasko, Rob (April 16, 2015). "Are You Ready For A Digital "Upfront?"". Marketing Land. Retrieved October 17, 2016.
- ^ Lee, Edmund (May 12, 2019). "As TV Industry's $20 Billion Week Starts, Signs That Streaming Isn't King Yet". The New York Times. ISSN 0362-4331. Retrieved May 14, 2019.
- ^ "Parks Associates: RTB will change online display advertising". Direct Marketing News. Archived from the original on 2015-05-03. Retrieved 2014-01-17.
- ^ Picard, Eric. "How publishers sell ad inventory". imediaconnection.com. imediaconnection.com. Archived from the original on 23 February 2016. Retrieved 29 September 2015.