Vuori

Vuori
Company typePrivate Company
IndustryClothing Retailer
GenreAthleisure
Founded2015
FounderJoe Kudla
Number of locations
40 Stores (2023)

Vuori is an American contemporary clothing brand headquartered in San Diego County, California.[1] It was founded in 2015 as a retailer of athletic and athleisure clothing, and has expanded to sell lifestyle apparel and other merchandise.[2][3]

Vuori has 35 stores in major US markets such as Los Angeles, Chicago, New York, San Francisco and Boston, with its flagship store in Encinitas, California.[4] Its products are sold at Nordstrom, REI, Equinox, and other retailers.[5][3]

Etymology[edit]

Vuori means “mountain” in Finnish language, reflecting founder Joe Kudla’s passion for mountain climbing.[1]

See also[edit]

References[edit]

  1. ^ a b San Diego’s $4 Billion Clothing Brand: Vuori Medium, Fred Grier, January 18, 2023
  2. ^ "Founder Stories: Vuori". Head West Guide. February 8, 2024.
  3. ^ a b Vuori continues its massive retail expansion as it targets around 25 new stores a year Modern Retail, Julia Waldow, July 18, 2023
  4. ^ Hutson, Wendell (October 19, 2022). "Vuori's expansion brings its largest store to Chicago". Chicago Business Journal.
  5. ^ Gallun, Alby (April 10, 2023). "Vuori store in Gold Coast sells for $12 million". Crain Communications, Inc.