Taylor Swift Productions

Taylor Swift Productions, Inc.
Company typePrivate
IndustryVisual media
Founded2008; 17 years ago (2008)
FounderTaylor Swift
Headquarters
United States

Taylor Swift Productions, Inc. is the in-house visual media production company of the American singer-songwriter Taylor Swift. It was founded in 2008, being first credited in the concert film Speak Now World Tour – Live (2011). Taylor Swift Productions has produced all of Swift's films and documentaries since 2018, as well as her music videos starting in 2022. The company has been praised by management consultants for its innovative business and marketing strategies.

The studio's outputs have received various accolades, including a Grammy Award, three MTV Video Music Awards for Video of the Year, an Art Directors Guild Award, a Gracie Award, an Eddie Award, and a Hollywood Critics Association Film Award. Its films Taylor Swift: Reputation Stadium Tour (2018), Folklore: The Long Pond Studio Sessions (2020), All Too Well: The Short Film (2021), and Taylor Swift: The Eras Tour (2023) were met with acclaim from critics. The lattermost became the highest-grossing concert film of all-time and was nominated for the Golden Globe Award for Cinematic and Box Office Achievement.

Background

[edit]

The American singer-songwriter Taylor Swift has stated on several occasions that she views visual media as an important element in her songwriting process.[1][2][3] As her career progressed, she delved into film treatment,[4][5] filmmaking,[6] screenwriting,[7] directing,[3] and producing.[8] Several directors that Swift collaborated with, including Roman White and Joseph Kahn, praised her involvement in creating her music videos.[9][10] In 2015, She won the Primetime Emmy Award for Outstanding Emerging Media Program in the category "Outstanding Creative Achievement in Interactive Media — Original Interactive Program" as the executive producer for the interactive app AMEX Unstaged: Taylor Swift Experience, which gave viewers access to a customizable 360° view of the music video for "Blank Space" (2014).[11][12] Swift produced the music video for "Bad Blood" (2015), which won the Grammy Award for Best Music Video in 2016.[8][13]

History

[edit]

In February 2008, Swift launched her in-house production company, Taylor Swift Productions, Inc.,[14] which was first credited in the concert film Speak Now World Tour – Live (2011).[15][16] The studio's next release was the television special Taylor Swift: The Road to Reputation, documenting her career and the Reputation Stadium Tour shows in the United States. It aired on the Australian TV channels Eleven and Network Ten in September 2018.[17][18] Taylor Swift Productions produced the concert film Taylor Swift: Reputation Stadium Tour, released on Netflix on the New Year's Eve of 2018.[19][20] Directed by Paul Dugdale,[20] Reputation Stadium Tour received acclaim from critics,[21][22] who praised its direction, production, camerawork, and Swift's stage presence.[21][23][24] Billboard's Denis Warner stated that the film "illuminates the singer's power, dedication, and strength as an artist", and "allows you to get more of a feel of the singer as a performer – and experience just how delicately everything is staged".[25] Reputation Stadium Tour's production designers, Tamlyn Wright and Baz Halpin, were both nominated at the 24th Art Directors Guild Annual Awards for Excellence in Production Design in the category "Variety, Reality or Event Special".[26] The film's producer, Simon Fisher, and Dugdale were both nominated for Best Multicamera Work at the 2019 Royal Television Society Craft & Design Awards.[27][28]

The studio's next feature release, the television special Taylor Swift: City of Lover, aired on ABC on May 17, 2020, and was made available for on-demand streaming on Hulu and Disney+ the following day.[29][30][31] Critics complimented City of Lover for its intimate setting and Swift's storytelling abilities, but felt that its 42-minute runtime was too short.[32][33] Chris Willman of Variety praised the film's minimal lighting and monochrome design, as well as Swift's simplistic appearance.[32] The ABC premiere of City of Lover attracted 3.63 million viewers.[34] Swift made her debut as a film director with the documentary feature Folklore: The Long Pond Studio Sessions, released on November 25, 2020. The documentary features Swift performing all of the 17 tracks of her eighth studio album, Folklore (2020), and discussing the creative process and inspirations behind the songs.[35][36] Produced by Taylor Swift Productions and distributed by Disney+,[37][38] Folklore: The Long Pond Studio Sessions received universal acclaim from critics for its performances, intimacy, and conversations regarding Folklore's creative process.[a] On the review aggregator website Rotten Tomatoes, the film has an approval rating of 100% based on 13 critics' reviews.[44] The film received the Grand Award for Special or Variety at the 46th Gracie Awards.[45]

Swift made her filmmaking debut with the romantic drama All Too Well: The Short Film (2021), an adaptation of her critically-acclaimed song "All Too Well (10 Minute Version)" (2021).[46][47][48] Produced by Taylor Swift Productions and starring Sadie Sink and Dylan O'Brien, the film received a limited theatrical release through Universal Pictures and special screenings at the 2022 Tribeca and Toronto film festivals.[49][50] All Too Well: The Short Film was met with widespread acclaim from film critics,[b] with praise for Swift's vision as a filmmaker.[56][57] Laura Coates, writing for RogerEbert.com, commended Swift's direction as well as her "meticulous lighting and eye for production design".[5] The Sydney Morning Herald's Karl Quinn simirlarly lauded Swift's direction, the screenplay, and the performances of Sink and O'Brien.[58]

All Too Well: The Short Film made Swift the first artist to win the MTV Video Music Award for Video of the Year three times[c] and the first artist to win for a self-directed project, winning the category in 2022.[60][61] In 2023, she became the first artist to win the Grammy Award for Best Music Video with a sole directing credit.[62] All Too Well: The Short Film won Best Music Video at the 26th Art Directors Guild Annual Awards for Excellence in Production Design and Best Short Film at the 6th Hollywood Critics Association Film Awards.[63][64] Throughout 2022 and 2023, Taylor Swift Productions produced the music videos for Swift's songs "Anti-Hero",[65] "Bejeweled",[66] "Lavender Haze",[67] "Karma",[68] and "I Can See You".[69] For the music video for the lattermost, Swift stated that she wanted to create a visual story that depicted how her fans helped her reclaim her music following her masters dispute. The video stars Joey King, Taylor Lautner, and Presley Cash.[70] The music video for "Anti-Hero" won the MTV Video Music Award for Video of the Year in 2023, making Swift the first artist in history to win the award two years in a row.[59][71]

Taylor Swift in a green gown at the 81st Golden Globe Awards
Taylor Swift at the 2024 Golden Globe Awards

Taylor Swift Productions independently produced the concert film Taylor Swift: The Eras Tour, directed by Sam Wrench and distributed globally in cinemas by AMC and Cinemark Theatres.[72][73] Released on October 13, 2023, the film received universal acclaim from critics,[74][75][76] who praised for its cinematography, spectacle, and energy.[77][78][79][80] It became the highest-grossing concert film of all-time,[76][81] earning over $267 million in worldwide revenue against a production budget of $15 million.[82] On December 13, The Eras Tour was made available to rent for on-demand streaming in select territories for a limited period, in collaboration with Universal Pictures Home Entertainment.[83][84] An extended cut of the film, subtitled (Taylor's Version), was released on Disney+ in March 2024.[85] The Eras Tour was nominated for Cinematic and Box Office Achievement at the 81st Golden Globe Awards and Best Music Documentary at the 8th Critics' Choice Documentary Awards.[86][87] It won Best Edited Variety Talk/Sketch Show or Special at the 74th American Cinema Editors Eddie Awards.[88]

In 2024, Taylor Swift Productions produced the music video for Swift's song "Fortnight".[89] It stars Ethan Hawke and Josh Charles, and features cinematography by Rodrigo Prieto.[90] At the 2024 MTV Video Music Awards, the music video for "Fortnight" made Swift the first artist in history to win Video of the Year three years in a row.[91] For his cinematography work on the video, Prieto won the Grand Prize (Golden Frog) in the "Music Videos" category at the 32nd International Film Festival of the Art of Cinematography Camerimage.[92] The music video for "Fortnight" was also nominated for the Music Video Award at the 39th American Society of Cinematographers Awards and Best Music Video at the 29th Art Directors Guild Annual Awards for Excellence in Production Design.[93][94]

Reception

[edit]

Several management consultants have praised and discussed Taylor Swift Productions' outputs and marketing strategies. Julia Dhar of Forbes said Swift and the company are "no slouches" in marketing and revenue management, dubbing them "masterminds", comparing their work to alchemy, and stating that others can learn from their manuscript.[95] Alice Fulwood of The Economist praised Swift's and the company's ability to "pursue sharp business tactics, while at the same time being careful not to undermine Swift's wholesome image".[14] Screen Daily's Jeremy Kay stated that Taylor Swift Productions "most likely has not needed to spend much if anything on marketing" to promote The Eras Tour, as a few posts from Swift was enough "to call her loyal fans to action". He also praised the "timely marketing strategy" of the film.[96] In 2024, the business magazine Fast Company ranked Taylor Swift Productions at number 15 on their list of "The World's Most Innovative Companies", for "reimagining the business of concerts, music, and movies".[97] The magazine cited the commercial success and innovative distribution agreement of The Eras Tour film as the chief reason.[98]

Credits

[edit]

Films

[edit]
Year Title(s) Director(s) Distributor(s) Budget Worldwide gross Ref.
2011 Speak Now World Tour – Live Ryan Polito Big Machine Records — — [16][99]
2018 Taylor Swift: The Road to Reputation —
[17][18]
Taylor Swift: Reputation Stadium Tour Paul Dugdale Netflix [19][20]
2020 Taylor Swift: City of Lover Dan Massie
[29][30]
Folklore: The Long Pond Studio Sessions Taylor Swift Disney+ [37][38]
2021 All Too Well: The Short Film
[49][50]
Universal Pictures (theatrical)
2023 Taylor Swift: The Eras Tour Sam Wrench AMC Theatres (United States) $15 million $267.1 million [73][82]
Cinemark Theatres (worldwide)

Music videos

[edit]
Year Title Artist(s) Director(s) Album Ref.
2022 "Anti-Hero" Swift Swift Midnights [65]
"Bejeweled" [66]
2023 "Lavender Haze" [67]
"Karma"
[68]
"I Can See You" Swift Speak Now (Taylor's Version) [69]
2024 "Fortnight"
The Tortured Poets Department [89]

See also

[edit]
  • Olivia Benson, Swift's pet cat featured in the Taylor Swift Productions logo

Notes

[edit]
  1. ^ Attributed to multiple references:[39][40][41][42][43]
  2. ^ Attributed to multiple references:[51][52][53][54][55]
  3. ^ Swift previously won for "Bad Blood" in 2015 and "You Need to Calm Down" in 2019.[59]

References

[edit]
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