Rakuten France

Rakuten France
Type of businessSubsidiary
FoundedAugust, 2000
Headquarters,
Key peopleFabien Versavau (CEO)
IndustryElectronic commerce
ProductsBooks, music, video, games, computing, high tech, Fashion, Home, food.
Employees250
ParentRakuten
URLhttps://fr.shopping.rakuten.com
Launched2000

Rakuten France, formerly PriceMinister, is a French company that runs the e-commerce site fr.shopping.rakuten.com. In 2010, it was purchased by Rakuten and in 2018, it was rebranded from PriceMinister to Rakuten.

History[edit]

The company was founded in August 2000, originally located in Paris, at 57 Boulevard de la Villette, in a former zeppelin factory dating from the 1880s.

In June 2010, the company was bought by Rakuten,[1] the largest Japanese e-commerce site. The company moved in January 2012 to the former department store "Au Reaumur" in central Paris. In May 2014, four years after the acquisition by Rakuten, Pierre Kosciusko-Morizet [fr] and Pierre Krings [fr] announced that they were leaving their positions as CEO and COO of Rakuten Europe and general director of PriceMinister. Olivier Mathiot, co-founder and former director of marketing and communications, was promoted to CEO of PriceMinister.

In late 2018, the site was rebranded as Rakuten and then transferred to the Rakuten domain.[2] That year Fabien Versavau became CEO.[3]

See also[edit]

References[edit]

  1. ^ Wauters, Robin. "Rakuten to acquire France's PriceMinister for approximately €200 million". social.techcrunch.com.
  2. ^ Internet Archive Wayback Machine 2018
  3. ^ "Fabien Versavau, nouveau patron de Rakuten France - Stratégies"

External links[edit]