Arnold Worldwide

Arnold Worldwide
IndustryAdvertising agency
Founded1946
HeadquartersBoston, Massachusetts, U.S.
Area served
Worldwide
Key people
George Sargent (CEO)
Sean McBride (chief creative officer)
ProductsAdvertising, marketing
Number of employees
725[1]
ParentHavas
Websitehttp://arn.com/

Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is a part of the Havas Creative Group, a global advertising holding company based in France. Some of Arnold’s clients include Progressive Insurance, Sam's Club, PNC Bank, ADP, and Aura.

History[edit]

Arnold Rosoff founded the company in 1946. Upon retirement in 1986, Rosoff sold the agency to his employees. Ed Eskandarian, a former partial-owner of the Boston Red Sox,[2] acquired the agency in 1990 and grew Arnold "through about a dozen acquisitions".[3] One of the most notable deals was the acquisition of Emerson Lane Fortuna,[4] an advertising agency with annual billings of $20 million. Eskandarian sold the agency to Snyder Communications in 1995, and Havas acquired Snyder Communications and Arnold in 2000.[5] Eskandarian retired at the end of 2010.

In 2005, Advertising Age ranked Arnold as the 19th largest American agency with revenues of $114m.[6] A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m.[7] According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.[8]

After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic account at the end of 2009.[9] The agency hired Andrew Benett as CEO in February 2010[10] and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age.[11] In 2011, Ad Age chose Arnold as one of 10 agencies to be included on its annual Agency A-List. The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."[8]

In December 2013, Pam Hamlin was named global president of Arnold Worldwide, after having served as president of Arnold's Boston office since 2006.[12]

August 2017, Icaro Doria was named Global Chief Creative Officer, after having served as CCO of DDB New York.[13]

In June 2018, it was announced that Kiran Smith, former marketing chief of Brookstone, would replace Hamlin as CEO.[14]

December 2019, George Sargent, President of Havas Media Boston, was appointed CEO of Arnold Worldwide with Sean McBride assuming the role of chief creative officer.[15]

As part of a larger restructuring, Bre Rossetti was promoted to Chief Strategy Officer; Vallerie Bettini to Chief Client Officer; Julianna Akuamoah to Chief Talent Officer, and Cass Taylor to Chief Operating Officer.[16] In October 2023 veteran advertising executive Andrew Arnot was hired as Managing Director, focusing on the Progressive Insurance account.[17]

References[edit]

  1. ^ McFadden, Sean. [1] Boston Business Journal, August 4, 2017.
  2. ^ Healy, Beth. Minority Owner Selling Stake in Red Sox The Boston Globe,May 27, 2009.
  3. ^ Warner, Judy (March 30, 1998). "Arnold, Snyder Do The Deal". AdWeek.
  4. ^ "Business Briefs". UPI. Retrieved March 11, 2022.
  5. ^ Gianatasio, David. Ex-Ad Exec Arnold Rosoff Dies Adweek, November 20, 2009.
  6. ^ Ad Age Staff. 2006 Agency Report Archived July 6, 2011, at the Wayback Machine Ad Age
  7. ^ Ad Age Staff. [agencyprofilesyearbook07 s.qxp 2007 Agency Report] Ad Age.
  8. ^ a b Diaz, Johnny. Advertising Itself The Boston Globe, November 24, 2010.
  9. ^ Gianatasio, David and O’Leary, Noreen. Panasonic Selects Arnold Adweek, December 29, 2009.
  10. ^ Parekh, Rupal. Arnold Names Euro's Benett as First Global CEO Advertising Age, February 17, 2010.
  11. ^ Parekh, Rupal. Arnold is Ad Age's 2010 Comeback Agency of the Year Advertising Age, January 24, 2010.
  12. ^ Bruell, Alexandra. [2] Advertising Age, December 18, 2013.
  13. ^ "Arnold Worldwide Names Icaro Doria U.S. Chief Creative Officer". adage.com. August 7, 2017. Retrieved January 11, 2021.
  14. ^ Bruell, Alexandra (June 28, 2018). "Havas Ad Agency Arnold Taps Marketing Veteran Kiran Smith as New CEO". Wall Street Journal. ISSN 0099-9660. Retrieved June 28, 2018.
  15. ^ "Arnold unveils new CEO and CCO as Havas doubles-down on 'evolving' agency".
  16. ^ "Arnold + Havas Media Boston announce new integrated leadership team".
  17. ^ "Arnold Worldwide Welcomes Andrew Arnot as New Managing Director" (Press release).

External links[edit]

Arnold Names New CEO and CCO as Part of Agency Restructuring www.arn.com

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